Law KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Organic Search Optimization

KRA: Enhancing organic search visibility through strategic SEO implementation to drive traffic and improve rankings for Lw.

Short Description: Improve website ranking on search engines.

• Organic Traffic Growth Rate
• Keyword Ranking Improvement
• Click-Through Rate (CTR)
• Conversion Rate from Organic Traffic

2. Content Strategy Development

KRA: Creating and executing a content strategy that aligns with Lw’s goals, engages the target audience, and boosts brand authority.

Short Description: Develop engaging and relevant content.

• Content Engagement Metrics (Likes, Shares, Comments)
• Content Conversion Rate
• Content Reach and Impressions
• Content SEO Performance

3. On-Page Optimization

KRA: Optimizing on-page elements to enhance user experience, increase dwell time, and improve website relevance for targeted keywords.

Short Description: Optimize website content and structure.

• Page Load Speed
• Bounce Rate Reduction
• Internal Linking Effectiveness
• Mobile-Friendliness Score

4. Backlink Building

KRA: Acquiring high-quality backlinks from authoritative websites to boost domain authority, increase referral traffic, and strengthen Lw’s online reputation.

Short Description: Build quality backlinks to Lw’s website.

• Backlink Acquisition Rate
• Referral Traffic Growth
• Backlink Quality Score
• Anchor Text Diversity

5. Local SEO Optimization

KRA: Optimizing local search presence to attract geographically targeted customers, enhance local visibility, and drive foot traffic to physical locations of Lw.

Short Description: Improve local search rankings.

• Local Pack Ranking
• Local Citation Consistency
• Local Reviews and Ratings
• Local Organic Traffic Growth

6. Technical SEO Management

KRA: Monitoring and optimizing technical aspects of the website to ensure crawlability, indexability, and overall site performance for better search engine visibility.

Short Description: Manage technical aspects of the website for SEO.

• Site Indexation Rate
• XML Sitemap Health
• Structured Data Implementation
• Page Error Reduction

7. SEO Performance Analysis

KRA: Conducting regular performance analysis to track SEO metrics, identify trends, and make data-driven decisions to continuously improve Lw’s search visibility and organic traffic.

Short Description: Analyze and interpret SEO data for optimization.

• SEO Traffic Growth Rate
• Keyword Ranking Trends
• Competitor Analysis Insights
• SEO ROI and Cost-Per-Acquisition (CPA)

8. E-commerce SEO Optimization

KRA: Implementing SEO strategies tailored for e-commerce platforms to increase product visibility, drive sales, and optimize the online shopping experience for Lw’s customers.

Short Description: Optimize e-commerce website for search engines.

• Product Page Ranking Improvement
• Cart Abandonment Rate Reduction
• Product Schema Markup Implementation
• E-commerce Conversion Rate

9. Voice Search SEO Strategy

KRA: Developing and implementing SEO tactics to optimize for voice search queries, enhance user experience, and capture voice search traffic for Lw’s website.

Short Description: Optimize website for voice search.

• Voice Search Traffic Growth
• Featured Snippets Acquisition
• Long-Tail Keyword Optimization
• Natural Language Processing Integration

10. SEO Training and Knowledge Sharing

KRA: Providing training sessions, resources, and guidance to internal teams on SEO best practices, trends, and techniques to foster a culture of SEO knowledge and empower teams to contribute to Lw’s SEO success.

Short Description: Educate internal teams on SEO practices.

• SEO Knowledge Assessment Improvement
• Internal Team SEO Implementation Rate
• SEO Workshop Participation and Engagement
• SEO Performance Impact by Trained Teams