Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Organic Search Optimization
KRA: Enhancing organic search visibility through strategic SEO implementation to drive traffic and improve rankings for Lw.
Short Description: Improve website ranking on search engines.
- Organic Traffic Growth Rate
- Keyword Ranking Improvement
- Click-Through Rate (CTR)
- Conversion Rate from Organic Traffic
2. Content Strategy Development
KRA: Creating and executing a content strategy that aligns with Lw’s goals, engages the target audience, and boosts brand authority.
Short Description: Develop engaging and relevant content.
- Content Engagement Metrics (Likes, Shares, Comments)
- Content Conversion Rate
- Content Reach and Impressions
- Content SEO Performance
3. On-Page Optimization
KRA: Optimizing on-page elements to enhance user experience, increase dwell time, and improve website relevance for targeted keywords.
Short Description: Optimize website content and structure.
- Page Load Speed
- Bounce Rate Reduction
- Internal Linking Effectiveness
- Mobile-Friendliness Score
4. Backlink Building
KRA: Acquiring high-quality backlinks from authoritative websites to boost domain authority, increase referral traffic, and strengthen Lw’s online reputation.
Short Description: Build quality backlinks to Lw’s website.
- Backlink Acquisition Rate
- Referral Traffic Growth
- Backlink Quality Score
- Anchor Text Diversity
5. Local SEO Optimization
KRA: Optimizing local search presence to attract geographically targeted customers, enhance local visibility, and drive foot traffic to physical locations of Lw.
Short Description: Improve local search rankings.
- Local Pack Ranking
- Local Citation Consistency
- Local Reviews and Ratings
- Local Organic Traffic Growth
6. Technical SEO Management
KRA: Monitoring and optimizing technical aspects of the website to ensure crawlability, indexability, and overall site performance for better search engine visibility.
Short Description: Manage technical aspects of the website for SEO.
- Site Indexation Rate
- XML Sitemap Health
- Structured Data Implementation
- Page Error Reduction
7. SEO Performance Analysis
KRA: Conducting regular performance analysis to track SEO metrics, identify trends, and make data-driven decisions to continuously improve Lw’s search visibility and organic traffic.
Short Description: Analyze and interpret SEO data for optimization.
- SEO Traffic Growth Rate
- Keyword Ranking Trends
- Competitor Analysis Insights
- SEO ROI and Cost-Per-Acquisition (CPA)
8. E-commerce SEO Optimization
KRA: Implementing SEO strategies tailored for e-commerce platforms to increase product visibility, drive sales, and optimize the online shopping experience for Lw’s customers.
Short Description: Optimize e-commerce website for search engines.
- Product Page Ranking Improvement
- Cart Abandonment Rate Reduction
- Product Schema Markup Implementation
- E-commerce Conversion Rate
9. Voice Search SEO Strategy
KRA: Developing and implementing SEO tactics to optimize for voice search queries, enhance user experience, and capture voice search traffic for Lw’s website.
Short Description: Optimize website for voice search.
- Voice Search Traffic Growth
- Featured Snippets Acquisition
- Long-Tail Keyword Optimization
- Natural Language Processing Integration
10. SEO Training and Knowledge Sharing
KRA: Providing training sessions, resources, and guidance to internal teams on SEO best practices, trends, and techniques to foster a culture of SEO knowledge and empower teams to contribute to Lw’s SEO success.
Short Description: Educate internal teams on SEO practices.
- SEO Knowledge Assessment Improvement
- Internal Team SEO Implementation Rate
- SEO Workshop Participation and Engagement
- SEO Performance Impact by Trained Teams
