Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Marketing Communication Manager Job Description
1. Content Strategy Development
KRA: Develop and implement effective content strategies to enhance brand visibility and engagement.
Short Description: Strategize content creation for marketing campaigns.
- Website Traffic Growth Rate
- Engagement Rate on Social Media Platforms
- Conversion Rate from Content Marketing Efforts
- SEO Ranking Improvement
2. Campaign Management
KRA: Oversee the planning, execution, and analysis of marketing campaigns to ensure alignment with business objectives.
Short Description: Manage end-to-end marketing campaigns.
- ROI of Marketing Campaigns
- Lead Generation from Campaigns
- Click-Through Rate (CTR) on Campaigns
- Customer Acquisition Cost (CAC)
3. Brand Messaging & Positioning
KRA: Develop consistent brand messaging and positioning strategies across all communication channels.
Short Description: Maintain brand identity and voice.
- Brand Awareness Growth
- Brand Perception Improvement Surveys
- Consistency in Brand Messaging
- Competitive Positioning Analysis
4. Digital Marketing Management
KRA: Manage digital marketing activities including SEO, SEM, email marketing, and social media to drive online presence.
Short Description: Oversee all digital marketing channels.
- Organic Traffic Growth
- Click-Through Rate (CTR) on Email Campaigns
- Social Media Follower Growth
- Conversion Rate from Paid Advertising
5. Public Relations & Media Relations
KRA: Build and maintain positive relationships with media outlets and stakeholders to secure press coverage and enhance brand reputation.
Short Description: Manage PR activities and media interactions.
- Media Mentions and Coverage
- PR Campaign Impact Analysis
- Stakeholder Perception Surveys
- Brand Reputation Score
6. Market Research & Analysis
KRA: Conduct market research and competitor analysis to identify trends, opportunities, and threats for informed decision-making.
Short Description: Analyze market and competitor landscape.
- Market Share Growth
- Competitive Benchmarking Reports
- Trend Identification and Utilization
- Customer Sentiment Analysis
7. Budget Management
KRA: Develop and manage marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.
Short Description: Budget planning and control.
- Adherence to Budget Allocation
- Cost per Acquisition (CPA)
- Return on Marketing Investment (ROMI)
- Budget Variance Analysis
8. Team Leadership & Development
KRA: Lead and mentor the marketing team to foster a culture of creativity, collaboration, and continuous growth.
Short Description: Develop and inspire marketing team members.
- Employee Satisfaction and Engagement
- Team Performance Metrics
- Training & Development Effectiveness
- Succession Planning Implementation
9. Data Analytics & Reporting
KRA: Utilize data analytics tools to track, measure, and report on key marketing metrics for data-driven decision-making.
Short Description: Analyze and report on marketing performance.
- Marketing Campaign Performance Reports
- Customer Lifetime Value (CLV)
- Marketing Attribution Modeling
- Marketing Dashboard Accuracy
10. Stakeholder Communication
KRA: Communicate effectively with internal and external stakeholders to align marketing strategies with business goals and objectives.
Short Description: Ensure clear and consistent communication with stakeholders.
- Stakeholder Satisfaction Surveys
- Alignment of Marketing Strategies with Business Objectives
- Timely Stakeholder Updates
- Feedback Incorporation in Strategy Refinement
