Marketing Communication Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Marketing Communication Manager Job Description

1. Content Strategy Development

KRA: Develop and implement effective content strategies to enhance brand visibility and engagement.

Short Description: Strategize content creation for marketing campaigns.

• Website Traffic Growth Rate
• Engagement Rate on Social Media Platforms
• Conversion Rate from Content Marketing Efforts
• SEO Ranking Improvement

2. Campaign Management

KRA: Oversee the planning, execution, and analysis of marketing campaigns to ensure alignment with business objectives.

Short Description: Manage end-to-end marketing campaigns.

• ROI of Marketing Campaigns
• Lead Generation from Campaigns
• Click-Through Rate (CTR) on Campaigns
• Customer Acquisition Cost (CAC)

3. Brand Messaging & Positioning

KRA: Develop consistent brand messaging and positioning strategies across all communication channels.

Short Description: Maintain brand identity and voice.

• Brand Awareness Growth
• Brand Perception Improvement Surveys
• Consistency in Brand Messaging
• Competitive Positioning Analysis

4. Digital Marketing Management

KRA: Manage digital marketing activities including SEO, SEM, email marketing, and social media to drive online presence.

Short Description: Oversee all digital marketing channels.

• Organic Traffic Growth
• Click-Through Rate (CTR) on Email Campaigns
• Social Media Follower Growth
• Conversion Rate from Paid Advertising

5. Public Relations & Media Relations

KRA: Build and maintain positive relationships with media outlets and stakeholders to secure press coverage and enhance brand reputation.

Short Description: Manage PR activities and media interactions.

• Media Mentions and Coverage
• PR Campaign Impact Analysis
• Stakeholder Perception Surveys
• Brand Reputation Score

6. Market Research & Analysis

KRA: Conduct market research and competitor analysis to identify trends, opportunities, and threats for informed decision-making.

Short Description: Analyze market and competitor landscape.

• Market Share Growth
• Competitive Benchmarking Reports
• Trend Identification and Utilization
• Customer Sentiment Analysis

7. Budget Management

KRA: Develop and manage marketing budgets effectively, ensuring optimal allocation of resources for maximum ROI.

Short Description: Budget planning and control.

• Adherence to Budget Allocation
• Cost per Acquisition (CPA)
• Return on Marketing Investment (ROMI)
• Budget Variance Analysis

8. Team Leadership & Development

KRA: Lead and mentor the marketing team to foster a culture of creativity, collaboration, and continuous growth.

Short Description: Develop and inspire marketing team members.

• Employee Satisfaction and Engagement
• Team Performance Metrics
• Training & Development Effectiveness
• Succession Planning Implementation

9. Data Analytics & Reporting

KRA: Utilize data analytics tools to track, measure, and report on key marketing metrics for data-driven decision-making.

Short Description: Analyze and report on marketing performance.

• Marketing Campaign Performance Reports
• Customer Lifetime Value (CLV)
• Marketing Attribution Modeling
• Marketing Dashboard Accuracy

10. Stakeholder Communication

KRA: Communicate effectively with internal and external stakeholders to align marketing strategies with business goals and objectives.

Short Description: Ensure clear and consistent communication with stakeholders.

• Stakeholder Satisfaction Surveys
• Alignment of Marketing Strategies with Business Objectives
• Timely Stakeholder Updates
• Feedback Incorporation in Strategy Refinement