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Driving success across diverse industries, everywhere.
Grab a chance to avail 6 Months of Performance Module for FREE
Book a free demo session & learn more about it!
Superworks
Modern HR Workplace
Your Partner in the entire Employee Life Cycle
From recruitment to retirement manage every stage of employee lifecycle with ease.
Seamless onboarding & offboarding
Automated compliance & payroll
Track performance & engagement
The Marketing Head is responsible for leading and overseeing the overall marketing strategy, planning, and execution of marketing initiatives to drive business growth and brand awareness. This role requires strong leadership, strategic thinking, and a deep understanding of various marketing channels and techniques.
KRA: Develop and implement comprehensive marketing strategies aligned with business goals.
Short Description: Strategic planning for marketing initiatives.
KRA: Lead and mentor the marketing team to achieve performance targets and foster professional growth.
Short Description: Managing and developing the marketing team.
KRA: Define brand positioning, messaging, and voice across all marketing channels.
Short Description: Establishing consistent brand messaging.
KRA: Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation and conversions.
Short Description: Managing marketing campaigns effectively.
KRA: Develop and implement digital marketing strategies including SEO, SEM, social media, and email marketing.
Short Description: Driving digital marketing initiatives.
KRA: Conduct market research, analyze trends, and monitor competitive landscape to identify growth opportunities.
Short Description: Analyzing market trends and competition.
KRA: Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
Short Description: Efficient budget allocation for marketing activities.
KRA: Collaborate with cross-functional teams and senior management to align marketing strategies with overall business objectives.
Short Description: Effective communication with stakeholders.
KRA: Monitor and analyze key marketing performance metrics, prepare reports, and present insights for strategic decision-making.
Short Description: Analyzing marketing performance data.
KRA: Stay abreast of industry trends, emerging technologies, and innovative marketing strategies to drive continuous improvement and competitive advantage.
Short Description: Embracing innovation in marketing practices.
KRA: Increasing social media engagement to enhance brand visibility and customer interaction.
By focusing on these KPIs, the Marketing Head can track the effectiveness of social media strategies, optimize content based on engagement metrics, and ultimately drive more conversions and brand loyalty through social channels.
Generate content in this structured format with clear, concise, and measurable KPIs while maintaining professional readability.