Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Content Creation and Marketing
KRA: Responsible for creating engaging content and implementing marketing strategies to increase brand visibility.
Short Description: Develop and execute content marketing plans.
- KPI 1: Number of content pieces published per week.
- KPI 2: Social media engagement rate on content posts.
- KPI 3: Website traffic generated from content marketing efforts.
- KPI 4: Conversion rate from content to lead generation.
2. Social Media Management
KRA: Manage and grow social media channels to enhance brand presence and engagement.
Short Description: Increase social media followers and interactions.
- KPI 1: Growth in social media followers monthly.
- KPI 2: Engagement rate on social media posts.
- KPI 3: Click-through rate from social media to website.
- KPI 4: Number of social media leads generated.
3. SEO Optimization
KRA: Optimize website content for search engines to improve organic visibility and ranking.
Short Description: Enhance website SEO performance.
- KPI 1: Keyword ranking improvement on targeted terms.
- KPI 2: Organic traffic growth month-over-month.
- KPI 3: Bounce rate reduction on high-traffic landing pages.
- KPI 4: Number of backlinks acquired for SEO purposes.
4. Email Marketing Campaigns
KRA: Plan and execute email marketing campaigns to nurture leads and drive conversions.
Short Description: Increase email engagement and conversion rates.
- KPI 1: Email open rate and click-through rate improvement.
- KPI 2: Conversion rate from email campaigns to sales.
- KPI 3: Subscriber growth in email marketing lists.
- KPI 4: Automated email campaign performance metrics.
5. Market Research and Analysis
KRA: Conduct market research to identify trends, customer preferences, and competitor strategies.
Short Description: Analyze market data for strategic decision-making.
- KPI 1: Completion of market research reports on schedule.
- KPI 2: Insights generated from competitor analysis reports.
- KPI 3: Customer survey response rates and feedback analysis.
- KPI 4: Implementation of market research findings in marketing strategies.
6. Campaign Performance Tracking
KRA: Monitor and analyze campaign performance metrics to optimize marketing initiatives.
Short Description: Track and improve campaign effectiveness.
- KPI 1: ROI calculation for marketing campaigns.
- KPI 2: Conversion rate optimization on campaign landing pages.
- KPI 3: A/B testing results implementation for campaign enhancements.
- KPI 4: Cost per acquisition reduction through campaign refinements.
7. Brand Management
KRA: Maintain brand consistency across all marketing channels and communication materials.
Short Description: Ensure brand integrity and recognition.
- KPI 1: Brand sentiment analysis and reputation monitoring.
- KPI 2: Compliance with brand guidelines in all marketing collateral.
- KPI 3: Brand awareness metrics improvement over time.
- KPI 4: Customer feedback on brand perception and recognition.
8. Digital Advertising Management
KRA: Plan and execute digital advertising campaigns to drive targeted traffic and conversions.
Short Description: Optimize digital ad performance for ROI.
- KPI 1: Click-through rate (CTR) optimization on ad creatives.
- KPI 2: Conversion rate improvement on paid search campaigns.
- KPI 3: Cost per conversion reduction in digital ad spend.
- KPI 4: Target audience reach expansion through ad targeting strategies.
9. Collaboration and Teamwork
KRA: Collaborate with cross-functional teams to ensure alignment and successful marketing outcomes.
Short Description: Foster teamwork and synergy for marketing projects.
- KPI 1: Participation in team brainstorming sessions and idea generation.
- KPI 2: Timely completion of shared tasks with other departments.
- KPI 3: Feedback from team members on collaboration effectiveness.
- KPI 4: Successful execution of integrated marketing campaigns with multiple teams.
10. Continuous Learning and Development
KRA: Stay updated on industry trends, tools, and best practices to enhance marketing skills and knowledge.
Short Description: Pursue professional growth and skill development.
- KPI 1: Completion of relevant marketing courses or certifications.
- KPI 2: Implementation of new marketing strategies learned in training.
- KPI 3: Participation in industry events or webinars for knowledge acquisition.
- KPI 4: Application of emerging marketing technologies in campaigns.
