Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Marketing Staff
1. Search Engine Optimization (SEO)
KRA: Managing and optimizing website content to improve search engine rankings and organic traffic.
Short Description: Enhancing website visibility through SEO strategies.
- KPI 1: Organic Traffic Growth Rate
- KPI 2: Keyword Ranking Improvement
- KPI 3: Click-Through Rate (CTR)
- KPI 4: Bounce Rate Reduction
2. Content Marketing
KRA: Creating and distributing valuable content to attract and engage target audiences.
Short Description: Developing compelling content for audience engagement.
- KPI 1: Content Engagement Metrics (likes, shares, comments)
- KPI 2: Conversion Rate from Content
- KPI 3: Content Reach (impressions, views)
- KPI 4: Content Quality Score
3. Social Media Management
KRA: Implementing social media strategies to build brand awareness and drive engagement.
Short Description: Enhancing brand presence and engagement on social platforms.
- KPI 1: Follower Growth Rate
- KPI 2: Social Media Engagement Rate
- KPI 3: Social Media Referral Traffic
- KPI 4: Social Listening Effectiveness
4. Email Marketing
KRA: Developing and executing email campaigns to nurture leads and drive conversions.
Short Description: Utilizing email for lead nurturing and customer retention.
- KPI 1: Email Open Rate
- KPI 2: Click-Through Rate (CTR) from Emails
- KPI 3: Conversion Rate from Email Campaigns
- KPI 4: Email List Growth Rate
5. Paid Advertising Management
KRA: Planning and executing paid advertising campaigns to drive targeted traffic and conversions.
Short Description: Managing paid ads for optimal ROI and conversions.
- KPI 1: Return on Ad Spend (ROAS)
- KPI 2: Cost per Acquisition (CPA)
- KPI 3: Ad Click-Through Rate (CTR)
- KPI 4: Ad Impressions vs. Conversions
6. Marketing Analytics
KRA: Analyzing marketing data to evaluate performance, identify trends, and optimize strategies.
Short Description: Leveraging data insights for informed marketing decisions.
- KPI 1: Marketing ROI
- KPI 2: Customer Acquisition Cost (CAC)
- KPI 3: Website Conversion Rate
- KPI 4: Marketing Qualified Leads (MQLs)
7. Brand Management
KRA: Ensuring brand consistency and reputation management across all marketing channels.
Short Description: Maintaining brand integrity and positive brand perception.
- KPI 1: Brand Awareness Metrics
- KPI 2: Brand Sentiment Analysis
- KPI 3: Brand Loyalty Metrics
- KPI 4: Brand Reputation Score
8. Market Research and Competitor Analysis
KRA: Conducting market research and competitive analysis to identify opportunities and threats.
Short Description: Staying informed about market trends and competitor strategies.
- KPI 1: Market Share Growth
- KPI 2: Competitor Benchmarking Metrics
- KPI 3: Market Penetration Rate
- KPI 4: Customer Satisfaction Index (CSI)
9. Campaign Performance Tracking
KRA: Monitoring and analyzing the performance of marketing campaigns to optimize results.
Short Description: Tracking campaign effectiveness for continuous improvement.
- KPI 1: Campaign Conversion Rate
- KPI 2: Cost per Lead (CPL)
- KPI 3: Campaign Reach and Engagement
- KPI 4: Return on Investment (ROI) for Campaigns
10. Customer Relationship Management (CRM)
KRA: Utilizing CRM tools to manage customer interactions, track leads, and enhance customer retention.
Short Description: Strengthening customer relationships through effective CRM practices.
- KPI 1: Customer Lifetime Value (CLV)
- KPI 2: Customer Churn Rate
- KPI 3: Customer Satisfaction Score (CSAT)
- KPI 4: Lead Conversion Rate from CRM Activities
