Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Media Administrator
1. Content Creation and Management
KRA: Responsible for creating and managing engaging content for various media platforms.
Short Description: Content Creation and Management
- Number of content pieces published per week
- Engagement rate on content (likes, shares, comments)
- SEO performance of content (organic traffic generated)
- Content quality score based on internal standards
2. Social Media Strategy Development
KRA: Develop and implement effective social media strategies to increase brand visibility.
Short Description: Social Media Strategy Development
- Percentage increase in social media followers
- Engagement rate on social media platforms
- Conversion rate from social media traffic
- Social media reach and impressions
3. Data Analysis and Reporting
KRA: Analyze data metrics and prepare reports to track media performance.
Short Description: Data Analysis and Reporting
- Accuracy and timeliness of reports
- Insights derived from data analysis
- Improvement in media performance based on insights
- Client satisfaction with reporting transparency
4. SEO Optimization
KRA: Optimize website content for search engines to improve organic visibility.
Short Description: SEO Optimization
- Keyword ranking improvement on search engines
- Organic traffic growth on the website
- Backlink acquisition and quality
- Page load speed and mobile-friendliness improvements
5. Campaign Management
KRA: Plan and execute multimedia campaigns to meet marketing objectives.
Short Description: Campaign Management
- ROI of media campaigns
- Ad performance metrics (CTR, CPC, etc.)
- Lead generation from campaigns
- Brand visibility increase during campaigns
6. Brand Reputation Monitoring
KRA: Monitor and manage the online reputation of the brand across media platforms.
Short Description: Brand Reputation Monitoring
- Sentiment analysis of brand mentions
- Response time to brand mentions or complaints
- Overall brand sentiment improvement over time
- Competitor benchmarking for brand reputation
7. Audience Engagement Strategies
KRA: Develop and implement strategies to enhance audience engagement and interaction.
Short Description: Audience Engagement Strategies
- Time spent on website per visitor
- Click-through rate on call-to-action buttons
- Engagement rate on email campaigns
- Conversion rate of engaged audience members
8. Crisis Management
KRA: Prepare and execute crisis communication strategies for media-related issues.
Short Description: Crisis Management
- Response time to media crises
- Effectiveness of crisis communication plan
- Mitigation of negative brand impact during crises
- Post-crisis reputation recovery efforts
9. Collaboration and Coordination
KRA: Collaborate with internal teams and external partners for media projects.
Short Description: Collaboration and Coordination
- Feedback from team members on collaboration experience
- Meeting deadlines for collaborative projects
- Feedback from external partners on collaboration efficiency
- Number of successful media partnerships established
10. Continuous Learning and Development
KRA: Stay updated on media trends and technologies to enhance skills and knowledge.
Short Description: Continuous Learning and Development
- Participation in relevant training programs or courses
- Implementation of new media tools or strategies learned
- Feedback from supervisors on skill enhancement
- Personal growth reflected in media performance improvements
