Media Administrator KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Media Administrator

1. Content Creation and Management

KRA: Responsible for creating and managing engaging content for various media platforms.

Short Description: Content Creation and Management

• Number of content pieces published per week
• Engagement rate on content (likes, shares, comments)
• SEO performance of content (organic traffic generated)
• Content quality score based on internal standards

2. Social Media Strategy Development

KRA: Develop and implement effective social media strategies to increase brand visibility.

Short Description: Social Media Strategy Development

• Percentage increase in social media followers
• Engagement rate on social media platforms
• Conversion rate from social media traffic
• Social media reach and impressions

3. Data Analysis and Reporting

KRA: Analyze data metrics and prepare reports to track media performance.

Short Description: Data Analysis and Reporting

• Accuracy and timeliness of reports
• Insights derived from data analysis
• Improvement in media performance based on insights
• Client satisfaction with reporting transparency

4. SEO Optimization

KRA: Optimize website content for search engines to improve organic visibility.

Short Description: SEO Optimization

• Keyword ranking improvement on search engines
• Organic traffic growth on the website
• Backlink acquisition and quality
• Page load speed and mobile-friendliness improvements

5. Campaign Management

KRA: Plan and execute multimedia campaigns to meet marketing objectives.

Short Description: Campaign Management

• ROI of media campaigns
• Ad performance metrics (CTR, CPC, etc.)
• Lead generation from campaigns
• Brand visibility increase during campaigns

6. Brand Reputation Monitoring

KRA: Monitor and manage the online reputation of the brand across media platforms.

Short Description: Brand Reputation Monitoring

• Sentiment analysis of brand mentions
• Response time to brand mentions or complaints
• Overall brand sentiment improvement over time
• Competitor benchmarking for brand reputation

7. Audience Engagement Strategies

KRA: Develop and implement strategies to enhance audience engagement and interaction.

Short Description: Audience Engagement Strategies

• Time spent on website per visitor
• Click-through rate on call-to-action buttons
• Engagement rate on email campaigns
• Conversion rate of engaged audience members

8. Crisis Management

KRA: Prepare and execute crisis communication strategies for media-related issues.

Short Description: Crisis Management

• Response time to media crises
• Effectiveness of crisis communication plan
• Mitigation of negative brand impact during crises
• Post-crisis reputation recovery efforts

9. Collaboration and Coordination

KRA: Collaborate with internal teams and external partners for media projects.

Short Description: Collaboration and Coordination

• Feedback from team members on collaboration experience
• Meeting deadlines for collaborative projects
• Feedback from external partners on collaboration efficiency
• Number of successful media partnerships established

10. Continuous Learning and Development

KRA: Stay updated on media trends and technologies to enhance skills and knowledge.

Short Description: Continuous Learning and Development

• Participation in relevant training programs or courses
• Implementation of new media tools or strategies learned
• Feedback from supervisors on skill enhancement
• Personal growth reflected in media performance improvements