What Is Merchandiser KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Merchandiser Job Description

1. Product Selection and Planning

KRA: Responsible for selecting and planning product assortment to meet customer demands and drive sales.

Short Description: Curating product mix for optimal sales performance.

• 1. Number of new products introduced quarterly
• 2. Percentage of products meeting sales targets
• 3. Inventory turnover rate
• 4. Gross margin return on investment (GMROI)

2. Pricing and Promotion Strategy

KRA: Developing pricing and promotion strategies to maximize profitability and competitiveness.

Short Description: Setting effective pricing and promotional plans.

• 1. Average profit margin per product category
• 2. Percentage increase in sales during promotions
• 3. Price competitiveness analysis against competitors
• 4. Return on promotional investments

3. Visual Merchandising and Store Layout

KRA: Enhancing the visual appeal of stores through effective merchandising and layout design.

Short Description: Creating engaging in-store experiences.

• 1. Conversion rate of customers due to visual displays
• 2. Average time spent by customers in merchandised areas
• 3. Store layout optimization for increased foot traffic
• 4. Visual merchandising consistency across locations

4. Inventory Management and Control

KRA: Ensuring efficient inventory management to minimize stockouts and overstocks.

Short Description: Optimizing inventory levels for smooth operations.

• 1. Inventory turnover ratio
• 2. Percentage of stockouts avoided
• 3. Accuracy of demand forecasting
• 4. Reduction in excess inventory holding costs

5. Market Analysis and Trends Monitoring

KRA: Monitoring market trends and competitor activities to propose proactive strategies.

Short Description: Staying ahead of market dynamics.

• 1. Market share growth compared to competitors
• 2. Timely identification of emerging trends
• 3. Competitor pricing analysis reports
• 4. Implementation of successful trend-driven strategies

6. Supplier Relationship Management

KRA: Developing and maintaining strong relationships with suppliers to ensure product availability and quality.

Short Description: Nurturing supplier partnerships for mutual benefits.

• 1. Supplier performance ratings
• 2. On-time delivery rate of products
• 3. Cost-saving initiatives with suppliers
• 4. Quality compliance and supplier audits

7. Sales Analysis and Forecasting

KRA: Analyzing sales data to forecast future trends and optimize product offerings.

Short Description: Data-driven sales projections for strategic decisions.

• 1. Accuracy of sales forecasts
• 2. Sales performance against set targets
• 3. Identification of underperforming product categories
• 4. Contribution of new product launches to overall sales

8. E-commerce Merchandising Strategy

KRA: Developing merchandising strategies specific to e-commerce platforms to enhance online sales.

Short Description: Optimizing product visibility and presentation online.

• 1. Conversion rate of web visitors to customers
• 2. Average order value on e-commerce platforms
• 3. Customer engagement metrics on online platforms
• 4. User experience improvements leading to increased sales

9. Compliance and Quality Assurance

KRA: Ensuring compliance with industry regulations and maintaining product quality standards.

Short Description: Upholding regulatory and quality benchmarks.

• 1. Percentage of products meeting quality standards
• 2. Compliance audit ratings
• 3. Resolution time for quality-related issues
• 4. Training completion rates on compliance guidelines

10. Customer Satisfaction and Feedback Management

KRA: Monitoring customer feedback and satisfaction levels to drive improvements in product offerings.

Short Description: Enhancing customer experiences through feedback analysis.

• 1. Net Promoter Score (NPS) improvements
• 2. Resolution time for customer complaints
• 3. Implementation of customer suggestions leading to sales growth
• 4. Customer retention rates and loyalty program participation

Real-Time Example of KRA & KPI

Product Selection and Planning

KRA: A retail chain increased its quarterly sales by 15% by introducing 20 new trending products based on market analysis.

• KPI 1: Number of new products introduced quarterly
• KPI 2: Percentage of products meeting sales targets
• KPI 3: Inventory turnover rate
• KPI 4: GMROI improvement due to new product mix

By tracking these KPIs, the organization achieved a significant boost in revenue and customer engagement.

Key Takeaways

• KRA defines what needs to be done, whereas KPI measures how well it is done.
• KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
• Regular tracking and adjustments ensure success in Merchandiser Job Description.