Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Mobile App Designer
1. User Interface Design
KRA: Designing user interfaces for mobile applications to enhance user experience.
Short Description: Improving app usability through intuitive designs.
- Number of user interface iterations per project
- Conversion rate of interface mockups to implementation
- User satisfaction survey ratings on design elements
- Time taken to create wireframes for new features
2. Mobile App Performance Optimization
KRA: Ensuring mobile apps are optimized for speed and performance.
Short Description: Enhancing app speed and responsiveness.
- App load time on different devices and networks
- Percentage reduction in app crashes post-optimization
- App store ratings related to app performance
- Number of performance-related bugs resolved per sprint
3. Mobile App Prototyping
KRA: Creating interactive prototypes to visualize app functionality.
Short Description: Streamlining app development through prototyping.
- Feedback incorporation rate from prototype testing
- Number of successfully validated prototype features
- Time taken to create a functional prototype for new projects
- Prototype fidelity level compared to final app release
4. Cross-Platform Compatibility
KRA: Ensuring mobile apps are compatible across different platforms and devices.
Short Description: Enhancing app reach through cross-platform compatibility.
- Number of platforms supported by the app
- Consistency of app features across platforms
- Percentage increase in user engagement on new platforms
- Time taken to resolve cross-platform compatibility issues
5. Mobile App Security
KRA: Implementing security measures to protect user data within mobile apps.
Short Description: Ensuring user data privacy and app integrity.
- Number of security vulnerabilities detected and fixed
- Compliance with industry security standards
- User feedback on app security features
- Incident response time in case of security breaches
6. App Store Optimization (ASO)
KRA: Optimizing mobile app listings for higher visibility and downloads.
Short Description: Improving app discoverability and download rates.
- App store ranking for target keywords
- Percentage increase in app downloads post-ASO implementation
- User review sentiment analysis after ASO updates
- Conversion rate of app store visitors to downloads
7. Collaboration with Development Team
KRA: Collaborating with developers to ensure design feasibility and implementation.
Short Description: Streamlining communication for effective app development.
- Feedback from developers on design documentation clarity
- Number of design-related development blockers resolved
- Time taken to implement design changes based on developer feedback
- Successful integration of design elements into the final app product
8. User Feedback Analysis
KRA: Analyzing user feedback to iterate and improve app features.
Short Description: Enhancing app functionality based on user input.
- Percentage increase in user satisfaction ratings post-feedback implementation
- Number of user suggestions incorporated into app updates
- Time taken to analyze and prioritize user feedback for development
- Retention rate of users who provided feedback
9. Continuous Learning and Skill Development
KRA: Keeping up-to-date with industry trends and enhancing design skills.
Short Description: Improving design capabilities through continuous learning.
- Number of design-related courses or workshops attended
- Skill proficiency level in design tools and technologies
- Successful application of new design techniques in app projects
- Feedback from colleagues on design skill enhancement
10. Project Timelines Adherence
KRA: Meeting project deadlines and milestones for timely app releases.
Short Description: Ensuring project completion within specified timelines.
- Percentage of tasks completed on schedule
- Number of project delays and reasons for each delay
- Client satisfaction ratings on project delivery timelines
- Time variance analysis of estimated vs. actual project completion
