Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Network Marketing Executive
1. Sales Target Achievement
KRA: Responsible for achieving monthly sales targets to drive revenue growth.
Short Description: Drive sales performance through target achievement.
- KPI 1: Monthly Sales Revenue Generated
- KPI 2: Conversion Rate of Leads to Sales
- KPI 3: Average Order Value
- KPI 4: Sales Growth Percentage
2. Team Leadership and Development
KRA: Lead and develop the network marketing team to drive performance and growth.
Short Description: Build and empower a high-performing team.
- KPI 1: Team Member Satisfaction Score
- KPI 2: Training Hours per Team Member
- KPI 3: Team Retention Rate
- KPI 4: Team Performance Improvement Rate
3. Market Research and Analysis
KRA: Conduct market research and analysis to identify opportunities and trends.
Short Description: Drive informed decision-making through market insights.
- KPI 1: Market Share Growth Rate
- KPI 2: Competitor Analysis Reports Generated
- KPI 3: New Market Entry Success Rate
- KPI 4: Customer Satisfaction Index
4. Product Knowledge and Training
KRA: Ensure thorough product knowledge across the team and provide continuous training.
Short Description: Enhance product expertise and training effectiveness.
- KPI 1: Product Knowledge Assessment Scores
- KPI 2: Training Effectiveness Rating
- KPI 3: Product Launch Success Rate
- KPI 4: Time to Product Mastery
5. Customer Relationship Management
KRA: Manage and nurture customer relationships to drive loyalty and retention.
Short Description: Enhance customer satisfaction and loyalty.
- KPI 1: Customer Retention Rate
- KPI 2: Net Promoter Score (NPS)
- KPI 3: Customer Lifetime Value (CLV)
- KPI 4: Customer Complaint Resolution Time
6. Digital Marketing Strategy Implementation
KRA: Develop and implement digital marketing strategies to enhance brand visibility and lead generation.
Short Description: Drive online presence and lead generation through digital channels.
- KPI 1: Website Traffic Growth Rate
- KPI 2: Conversion Rate from Digital Channels
- KPI 3: Social Media Engagement Metrics
- KPI 4: Email Marketing Performance Metrics
7. Event Management and Participation
KRA: Plan and participate in industry events to enhance networking and brand visibility.
Short Description: Drive brand visibility and networking through events.
- KPI 1: Number of Events Organized/Participated
- KPI 2: Leads Generated from Events
- KPI 3: Event ROI (Return on Investment)
- KPI 4: Brand Awareness Growth Post Events
8. Performance Analysis and Reporting
KRA: Analyze team and individual performance data to provide insights and drive improvements.
Short Description: Enhance performance through data-driven insights.
- KPI 1: Performance Dashboards Accuracy
- KPI 2: Actionable Insights Generated
- KPI 3: Performance Improvement Implementation Rate
- KPI 4: Data Accuracy and Timeliness
9. Compliance and Legal Adherence
KRA: Ensure adherence to legal and compliance requirements in all marketing activities.
Short Description: Uphold legal and ethical standards in marketing practices.
- KPI 1: Compliance Audit Results
- KPI 2: Legal Violation Incidents Rate
- KPI 3: Training Completion on Compliance
- KPI 4: Compliance Issue Resolution Time
10. Innovation and Continuous Improvement
KRA: Drive innovation and continuous improvement initiatives to stay ahead in the market.
Short Description: Foster a culture of innovation and growth mindset.
- KPI 1: Number of Innovation Ideas Implemented
- KPI 2: Continuous Improvement Projects Success Rate
- KPI 3: Employee Engagement in Innovation Activities
- KPI 4: Innovation Impact on Business Performance
