Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Online Campaign Manager
1. Campaign Strategy Development
KRA: Developing comprehensive campaign strategies to meet organizational goals and target audience needs.
Short Description: Strategic planning for effective campaigns.
- Number of campaign strategies implemented
- Conversion rate from campaigns
- Engagement metrics on campaign platforms
- ROI from campaign initiatives
2. Budget Management
KRA: Efficiently managing campaign budgets to maximize results within allocated resources.
Short Description: Financial oversight for campaign success.
- Adherence to campaign budget limits
- Cost per acquisition (CPA)
- Cost-effectiveness of campaigns
- Percentage of budget utilization
3. Performance Tracking and Analysis
KRA: Monitoring and analyzing campaign performance data to optimize strategies and improve outcomes.
Short Description: Data-driven decision-making for campaign enhancement.
- CTR (Click-through Rate) of campaigns
- Conversion rate optimization (CRO)
- Engagement levels on campaign assets
- Response time to performance data analysis
4. Stakeholder Communication
KRA: Effectively communicating with internal and external stakeholders to align campaign objectives and ensure smooth execution.
Short Description: Seamless communication for successful campaigns.
- Feedback from stakeholders on campaign clarity
- Response time to stakeholder queries
- Stakeholder satisfaction ratings
- Alignment of stakeholder feedback with campaign adjustments
5. Creative Content Creation
KRA: Developing innovative and engaging content for campaigns across various platforms to captivate the target audience.
Short Description: Creative content for impactful campaigns.
- Diversity of content formats created
- Content engagement metrics (likes, shares, comments)
- Content relevance to target audience
- Consistency in content delivery
6. Platform Optimization
KRA: Optimizing campaign platforms for maximum visibility, user experience, and lead generation.
Short Description: Platform enhancements for effective campaigns.
- Platform loading speed optimization
- SEO ranking of campaign platforms
- User interaction metrics on platforms
- Lead generation conversion rates on platforms
7. A/B Testing and Experimentation
KRA: Conducting A/B tests and experiments to refine campaign strategies and improve performance based on data-driven insights.
Short Description: Testing for optimized campaign results.
- Number of A/B tests conducted
- Improvement percentage from test results
- Implementation time for test findings
- Impact of test results on campaign KPIs
8. Campaign Reporting
KRA: Generating detailed campaign reports to evaluate performance, identify trends, and present insights for future optimization.
Short Description: Reporting for informed decision-making in campaigns.
- Accuracy of campaign data reporting
- Visualization clarity of campaign reports
- Frequency of report generation
- Actionable insights derived from reports
9. Team Collaboration and Leadership
KRA: Fostering a collaborative team environment and providing leadership to achieve collective campaign goals.
Short Description: Team synergy for successful campaigns.
- Team satisfaction ratings
- Team efficiency in campaign execution
- Leadership impact on team motivation
- Success rate of team initiatives
10. Continuous Learning and Development
KRA: Engaging in continuous learning and skill development to stay updated with industry trends and enhance campaign management capabilities.
Short Description: Professional growth for optimized campaigns.
- Number of industry-related courses attended
- Application of new skills in campaigns
- Feedback on skill enhancement impact
- Personal growth reflection on campaign performance
