Online Content Writer KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Online Content Writer

1. Content Creation

KRA: Responsible for creating high-quality and engaging content to attract and retain online audiences.

Short Description: Developing creative and SEO-friendly content.

• 1. Number of published articles per week/month
• 2. Average time spent on page by users
• 3. Social shares and engagement metrics
• 4. Organic traffic growth

2. Keyword Research and Optimization

KRA: Conducting keyword research and implementing SEO best practices to improve content visibility.

Short Description: Enhancing content visibility through strategic keywords.

• 1. Keyword ranking improvements
• 2. Click-through rate (CTR) for targeted keywords
• 3. Organic search traffic driven by targeted keywords
• 4. Number of featured snippets secured

3. Content Promotion

KRA: Promoting content across various channels to increase reach and engagement.

Short Description: Maximizing content reach through promotion strategies.

• 1. Increase in referral traffic from promotional efforts
• 2. Growth in email subscriber base
• 3. Percentage of content shared by influencers
• 4. Conversion rate from promoted content

4. Analytics and Reporting

KRA: Monitoring content performance through analytics and providing actionable insights for optimization.

Short Description: Analyzing data to enhance content strategy.

• 1. Bounce rate reduction on key landing pages
• 2. Average session duration on content pages
• 3. Goal completion rate (e.g., sign-ups, downloads)
• 4. Improvement in overall website engagement metrics

5. Content Calendar Management

KRA: Developing and maintaining a content calendar to ensure consistent and timely content delivery.

Short Description: Structuring content timelines for efficiency.

• 1. Adherence to content publishing schedule
• 2. Percentage of content published on time
• 3. Editorial team coordination efficiency
• 4. Content planning for seasonal campaigns

6. User Experience Enhancement

KRA: Improving user experience on the website through content layout, readability, and engagement.

Short Description: Focusing on user-centric content presentation.

• 1. Decrease in bounce rate on key landing pages
• 2. Increase in pages per session metric
• 3. User feedback and satisfaction scores
• 4. Mobile responsiveness and usability improvements

7. Trend Analysis and Content Strategy

KRA: Staying updated on industry trends and competitor analysis to drive content strategy.

Short Description: Aligning content strategy with market trends.

• 1. Incorporation of trending topics in content planning
• 2. Competitive content gap analysis and filling
• 3. Trend-driven content performance metrics
• 4. Adaptation of emerging content formats and platforms

8. SEO Performance Monitoring

KRA: Monitoring SEO performance metrics and implementing optimizations for better search visibility.

Short Description: Enhancing SEO effectiveness through monitoring.

• 1. Increase in organic search traffic
• 2. Improvement in search engine ranking positions (SERPs)
• 3. Backlink acquisition and quality metrics
• 4. SEO tool performance and accuracy in data analysis

9. Content Quality Assurance

KRA: Ensuring content accuracy, consistency, and adherence to brand guidelines.

Short Description: Maintaining content integrity and brand voice.

• 1. Content error rate reduction over time
• 2. Consistency in tone and messaging across platforms
• 3. Compliance with SEO content guidelines
• 4. User engagement and feedback on content quality

10. Continuous Learning and Development

KRA: Engaging in ongoing learning to stay updated on industry best practices and skill enhancement.

Short Description: Personal and professional growth through learning initiatives.

• 1. Participation in relevant industry webinars and workshops
• 2. Acquisition of new content creation tools and technologies
• 3. Implementation of learned strategies in content performance improvement
• 4. Skill development in emerging content areas (e.g., video, interactive content)