Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Online Content Writer
1. Content Creation
KRA: Responsible for creating high-quality and engaging content to attract and retain online audiences.
Short Description: Developing creative and SEO-friendly content.
- 1. Number of published articles per week/month
- 2. Average time spent on page by users
- 3. Social shares and engagement metrics
- 4. Organic traffic growth
2. Keyword Research and Optimization
KRA: Conducting keyword research and implementing SEO best practices to improve content visibility.
Short Description: Enhancing content visibility through strategic keywords.
- 1. Keyword ranking improvements
- 2. Click-through rate (CTR) for targeted keywords
- 3. Organic search traffic driven by targeted keywords
- 4. Number of featured snippets secured
3. Content Promotion
KRA: Promoting content across various channels to increase reach and engagement.
Short Description: Maximizing content reach through promotion strategies.
- 1. Increase in referral traffic from promotional efforts
- 2. Growth in email subscriber base
- 3. Percentage of content shared by influencers
- 4. Conversion rate from promoted content
4. Analytics and Reporting
KRA: Monitoring content performance through analytics and providing actionable insights for optimization.
Short Description: Analyzing data to enhance content strategy.
- 1. Bounce rate reduction on key landing pages
- 2. Average session duration on content pages
- 3. Goal completion rate (e.g., sign-ups, downloads)
- 4. Improvement in overall website engagement metrics
5. Content Calendar Management
KRA: Developing and maintaining a content calendar to ensure consistent and timely content delivery.
Short Description: Structuring content timelines for efficiency.
- 1. Adherence to content publishing schedule
- 2. Percentage of content published on time
- 3. Editorial team coordination efficiency
- 4. Content planning for seasonal campaigns
6. User Experience Enhancement
KRA: Improving user experience on the website through content layout, readability, and engagement.
Short Description: Focusing on user-centric content presentation.
- 1. Decrease in bounce rate on key landing pages
- 2. Increase in pages per session metric
- 3. User feedback and satisfaction scores
- 4. Mobile responsiveness and usability improvements
7. Trend Analysis and Content Strategy
KRA: Staying updated on industry trends and competitor analysis to drive content strategy.
Short Description: Aligning content strategy with market trends.
- 1. Incorporation of trending topics in content planning
- 2. Competitive content gap analysis and filling
- 3. Trend-driven content performance metrics
- 4. Adaptation of emerging content formats and platforms
8. SEO Performance Monitoring
KRA: Monitoring SEO performance metrics and implementing optimizations for better search visibility.
Short Description: Enhancing SEO effectiveness through monitoring.
- 1. Increase in organic search traffic
- 2. Improvement in search engine ranking positions (SERPs)
- 3. Backlink acquisition and quality metrics
- 4. SEO tool performance and accuracy in data analysis
9. Content Quality Assurance
KRA: Ensuring content accuracy, consistency, and adherence to brand guidelines.
Short Description: Maintaining content integrity and brand voice.
- 1. Content error rate reduction over time
- 2. Consistency in tone and messaging across platforms
- 3. Compliance with SEO content guidelines
- 4. User engagement and feedback on content quality
10. Continuous Learning and Development
KRA: Engaging in ongoing learning to stay updated on industry best practices and skill enhancement.
Short Description: Personal and professional growth through learning initiatives.
- 1. Participation in relevant industry webinars and workshops
- 2. Acquisition of new content creation tools and technologies
- 3. Implementation of learned strategies in content performance improvement
- 4. Skill development in emerging content areas (e.g., video, interactive content)
