KRA & KPI for Online Marketing Assistant
1. Content Creation and Optimization
KRA: Responsible for creating and optimizing engaging content to drive organic traffic and improve search engine rankings.
Short Description: Enhancing website content for SEO purposes.
- KPI 1: Organic traffic growth rate
- KPI 2: Average time on page
- KPI 3: Keyword ranking improvement
- KPI 4: Content engagement metrics
2. Social Media Management
KRA: Managing and executing social media strategies to increase brand visibility and engagement.
Short Description: Handling social media platforms for marketing purposes.
- KPI 1: Follower growth rate
- KPI 2: Social media engagement rate
- KPI 3: Click-through rate from social media
- KPI 4: Number of shares and retweets
3. SEO Analysis and Reporting
KRA: Conducting SEO analysis, monitoring website performance, and providing detailed reports for optimization.
Short Description: Analyzing and reporting on SEO performance.
- KPI 1: Organic search traffic volume
- KPI 2: Backlink acquisition rate
- KPI 3: Page load speed optimization
- KPI 4: Search engine ranking positions
4. Email Marketing Campaigns
KRA: Developing and implementing email marketing campaigns to nurture leads and drive conversions.
Short Description: Executing email marketing strategies for lead generation.
- KPI 1: Email open rate
- KPI 2: Click-through rate on email links
- KPI 3: Conversion rate from email campaigns
- KPI 4: Email list growth rate
5. Paid Advertising Management
KRA: Managing and optimizing paid advertising campaigns across various platforms to drive targeted traffic.
Short Description: Handling paid ads for marketing purposes.
- KPI 1: Return on Ad Spend (ROAS)
- KPI 2: Cost per click (CPC) efficiency
- KPI 3: Ad conversion rate
- KPI 4: Ad impression share
6. Website Performance Optimization
KRA: Improving website performance, user experience, and conversion rates through continuous optimization strategies.
Short Description: Enhancing website for better user experience and conversions.
- KPI 1: Bounce rate reduction
- KPI 2: Conversion rate optimization (CRO)
- KPI 3: Page load time improvement
- KPI 4: Mobile responsiveness metrics
7. Market Research and Competitor Analysis
KRA: Conducting market research and competitor analysis to identify trends, opportunities, and strategies for growth.
Short Description: Researching market trends and competitor strategies.
- KPI 1: Market share growth rate
- KPI 2: Competitor benchmarking performance
- KPI 3: Consumer sentiment analysis
- KPI 4: New market penetration metrics
8. Client Relationship Management
KRA: Building and maintaining strong relationships with clients to ensure satisfaction, retention, and upsell opportunities.
Short Description: Managing client relationships for business growth.
- KPI 1: Client satisfaction scores
- KPI 2: Client retention rate
- KPI 3: Upsell and cross-sell conversion rate
- KPI 4: Customer lifetime value (CLV) improvement
9. Reporting and Analytics
KRA: Generating reports, analyzing data, and providing actionable insights to drive marketing decisions and strategies.
Short Description: Analyzing data for informed marketing actions.
- KPI 1: Data accuracy and integrity
- KPI 2: Insights-to-action turnaround time
- KPI 3: Data visualization effectiveness
- KPI 4: Adherence to reporting timelines
10. Continuous Learning and Skill Development
KRA: Engaging in continuous learning, staying updated with industry trends, and enhancing skills to drive personal and professional growth.
Short Description: Investing in continuous self-improvement.
- KPI 1: Participation in relevant training programs
- KPI 2: Skill acquisition and application rate
- KPI 3: Industry certification achievement
- KPI 4: Knowledge sharing within the team
