Online Media Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Online Media Manager

1. Content Strategy Development

KRA: Developing and implementing an effective content strategy to drive online engagement and brand visibility.

Short Description: Crafting content plans for optimal online performance.

• Monthly organic traffic growth rate
• Content engagement rate (likes, shares, comments)
• SEO keyword ranking improvement
• Conversion rate from content to lead

2. Social Media Management

KRA: Managing and optimizing social media platforms to enhance brand presence and audience interaction.

Short Description: Building a strong social media community.

• Monthly growth in social media followers
• Engagement rate on social media posts
• Click-through rate from social media to website
• Social media customer service response time

3. Paid Advertising Campaigns

KRA: Planning and executing targeted paid advertising campaigns to increase online visibility and conversions.

Short Description: Driving results through paid ads.

• ROI of paid advertising campaigns
• Cost per click (CPC) optimization
• Conversion rate from paid ads to purchase
• Ad impression share growth

4. Website Performance Optimization

KRA: Monitoring and improving website performance metrics for better user experience and search engine ranking.

Short Description: Enhancing website functionality and speed.

• Page load time improvement
• Bounce rate reduction
• Mobile responsiveness score enhancement
• Organic search traffic growth

5. Email Marketing Campaigns

KRA: Creating and executing targeted email marketing campaigns to nurture leads and drive conversions.

Short Description: Engaging audience through personalized emails.

• Email open rate optimization
• Click-through rate on email links
• Conversion rate from email campaigns
• Subscriber retention rate

6. Video Content Strategy

KRA: Developing and implementing a video content strategy to enhance audience engagement and brand storytelling.

Short Description: Leveraging visual content for impact.

• Video view duration improvement
• Engagement rate on video content
• Conversion rate from video views
• Subscriber growth on video platform

7. Influencer Partnerships

KRA: Collaborating with influencers to amplify brand reach and engagement with target audiences.

Short Description: Leveraging influencer marketing for brand promotion.

• Influencer campaign ROI
• Engagement rate on influencer posts
• Brand mentions and sentiment analysis
• Influencer content performance metrics

8. Data Analytics and Reporting

KRA: Analyzing data insights to track performance, identify trends, and optimize online media strategies.

Short Description: Harnessing data for informed decision-making.

• Monthly website traffic analysis
• Conversion rate optimization based on data
• Performance comparison against industry benchmarks
• Data-driven strategy adjustments and outcomes

9. Online Reputation Management

KRA: Monitoring and managing online reputation to uphold brand image and address customer feedback effectively.

Short Description: Safeguarding brand reputation online.

• Online sentiment analysis score
• Response time to customer reviews and queries
• Reputation crisis resolution effectiveness
• Brand trust and credibility metrics

10. Continuous Learning and Industry Awareness

KRA: Staying updated with industry trends, tools, and best practices to enhance online media manager skills and strategies.

Short Description: Commitment to professional growth and innovation.

• Participation in industry webinars and conferences
• Implementation of new industry tools and technologies
• Knowledge sharing within the team
• Professional certifications and skill development progress