Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Online Media Manager
1. Content Strategy Development
KRA: Developing and implementing an effective content strategy to drive online engagement and brand visibility.
Short Description: Crafting content plans for optimal online performance.
- Monthly organic traffic growth rate
- Content engagement rate (likes, shares, comments)
- SEO keyword ranking improvement
- Conversion rate from content to lead
2. Social Media Management
KRA: Managing and optimizing social media platforms to enhance brand presence and audience interaction.
Short Description: Building a strong social media community.
- Monthly growth in social media followers
- Engagement rate on social media posts
- Click-through rate from social media to website
- Social media customer service response time
3. Paid Advertising Campaigns
KRA: Planning and executing targeted paid advertising campaigns to increase online visibility and conversions.
Short Description: Driving results through paid ads.
- ROI of paid advertising campaigns
- Cost per click (CPC) optimization
- Conversion rate from paid ads to purchase
- Ad impression share growth
4. Website Performance Optimization
KRA: Monitoring and improving website performance metrics for better user experience and search engine ranking.
Short Description: Enhancing website functionality and speed.
- Page load time improvement
- Bounce rate reduction
- Mobile responsiveness score enhancement
- Organic search traffic growth
5. Email Marketing Campaigns
KRA: Creating and executing targeted email marketing campaigns to nurture leads and drive conversions.
Short Description: Engaging audience through personalized emails.
- Email open rate optimization
- Click-through rate on email links
- Conversion rate from email campaigns
- Subscriber retention rate
6. Video Content Strategy
KRA: Developing and implementing a video content strategy to enhance audience engagement and brand storytelling.
Short Description: Leveraging visual content for impact.
- Video view duration improvement
- Engagement rate on video content
- Conversion rate from video views
- Subscriber growth on video platform
7. Influencer Partnerships
KRA: Collaborating with influencers to amplify brand reach and engagement with target audiences.
Short Description: Leveraging influencer marketing for brand promotion.
- Influencer campaign ROI
- Engagement rate on influencer posts
- Brand mentions and sentiment analysis
- Influencer content performance metrics
8. Data Analytics and Reporting
KRA: Analyzing data insights to track performance, identify trends, and optimize online media strategies.
Short Description: Harnessing data for informed decision-making.
- Monthly website traffic analysis
- Conversion rate optimization based on data
- Performance comparison against industry benchmarks
- Data-driven strategy adjustments and outcomes
9. Online Reputation Management
KRA: Monitoring and managing online reputation to uphold brand image and address customer feedback effectively.
Short Description: Safeguarding brand reputation online.
- Online sentiment analysis score
- Response time to customer reviews and queries
- Reputation crisis resolution effectiveness
- Brand trust and credibility metrics
10. Continuous Learning and Industry Awareness
KRA: Staying updated with industry trends, tools, and best practices to enhance online media manager skills and strategies.
Short Description: Commitment to professional growth and innovation.
- Participation in industry webinars and conferences
- Implementation of new industry tools and technologies
- Knowledge sharing within the team
- Professional certifications and skill development progress
