Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Optimization Specialist
1. SEO Strategy Development
KRA: Develop comprehensive SEO strategies to improve website visibility and organic traffic.
Short Description: Creating effective SEO plans for website optimization.
- KPI 1: Organic traffic growth rate
- KPI 2: Keyword ranking improvement
- KPI 3: Backlink acquisition rate
- KPI 4: On-page optimization score
2. Content Optimization
KRA: Optimize website content for search engines and user experience.
Short Description: Enhancing content for better search visibility.
- KPI 1: Content engagement metrics
- KPI 2: Click-through rate (CTR)
- KPI 3: Content relevancy score
- KPI 4: Bounce rate reduction
3. Technical SEO Management
KRA: Manage technical aspects of the website for optimal search performance.
Short Description: Ensuring website technical health for SEO.
- KPI 1: Site loading speed
- KPI 2: Mobile-friendliness score
- KPI 3: Indexing and crawlability improvements
- KPI 4: Fixing technical SEO errors
4. Link Building
KRA: Develop and execute a robust link-building strategy to enhance website authority.
Short Description: Building quality backlinks for SEO enhancement.
- KPI 1: Number of quality backlinks acquired
- KPI 2: Domain Authority (DA) improvement
- KPI 3: Referral traffic from backlinks
- KPI 4: Link profile diversification
5. SEO Performance Analysis
KRA: Analyze SEO data and metrics to measure the effectiveness of strategies.
Short Description: Monitoring and evaluating SEO performance.
- KPI 1: Keyword visibility and ranking trends
- KPI 2: Conversion rate from organic traffic
- KPI 3: SEO ROI calculation
- KPI 4: Traffic sources analysis
6. SEO Auditing
KRA: Conduct regular SEO audits to identify and rectify website issues.
Short Description: Ensuring website compliance with SEO best practices.
- KPI 1: Number of technical SEO issues resolved
- KPI 2: Content audit completion rate
- KPI 3: On-page SEO audit score
- KPI 4: Mobile optimization audit results
7. Competitor Analysis
KRA: Monitor competitor SEO strategies and performance to identify opportunities.
Short Description: Understanding competitor landscape for strategic advantage.
- KPI 1: Competitor keyword analysis report
- KPI 2: Backlink comparison with competitors
- KPI 3: SERP ranking comparison
- KPI 4: Competitor content gap analysis
8. Local SEO Optimization
KRA: Implement local SEO strategies to improve geographical search visibility.
Short Description: Enhancing local search presence for target locations.
- KPI 1: Local listings accuracy rate
- KPI 2: Local search ranking improvements
- KPI 3: Local reviews and ratings growth
- KPI 4: Google My Business optimization score
9. Reporting and Insights
KRA: Generate SEO performance reports and provide actionable insights.
Short Description: Delivering data-driven recommendations for optimization.
- KPI 1: Report accuracy and timeliness
- KPI 2: Actionable recommendations implementation rate
- KPI 3: Client satisfaction with reports
- KPI 4: Insights impact on strategy improvements
10. Continuous Learning and Development
KRA: Stay updated with the latest SEO trends and tools for professional growth.
Short Description: Investing in personal and professional development in SEO.
- KPI 1: Participation in SEO webinars and conferences
- KPI 2: Certifications or courses completed
- KPI 3: Implementation of new SEO techniques
- KPI 4: Contribution to SEO knowledge sharing within the team
