Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for PR Agent
1. Media Relations
KRA: Building and maintaining relationships with media outlets for effective PR coverage.
Short Description: Manage media interactions and coverage.
- Number of press releases distributed per quarter
- Media mentions secured per month
- Percentage increase in positive media coverage annually
- Number of media partnerships established per year
2. Crisis Management
KRA: Developing and implementing strategies to handle PR crises effectively.
Short Description: Mitigate and manage PR crises.
- Average response time to PR crises incidents
- Number of crisis communication plans updated annually
- Percentage of successful crisis resolutions
- Stakeholder satisfaction post-crisis resolution
3. Brand Reputation
KRA: Enhancing and protecting the brand reputation through PR activities.
Short Description: Manage and improve brand reputation.
- Brand sentiment analysis quarterly
- Brand mentions in top-tier publications per month
- Customer satisfaction scores related to brand reputation
- Brand perception surveys conducted annually
4. Content Creation
KRA: Developing compelling PR content for various channels and audiences.
Short Description: Create engaging PR content.
- Number of blog posts/articles published monthly
- Social media engagement rate on PR content
- Content reach and impressions per quarter
- Conversion rate from PR content to website visits
5. Event Management
KRA: Planning and executing successful PR events to engage stakeholders.
Short Description: Organize impactful PR events.
- Attendance rates at PR events
- Media coverage generated from events
- Feedback and satisfaction scores from event participants
- Number of partnerships formed through events
6. Digital PR
KRA: Leveraging digital platforms for PR outreach and engagement.
Short Description: Enhance PR through digital channels.
- Website traffic driven by PR campaigns
- Social media followers growth rate
- Online mentions and backlinks acquired monthly
- Conversion rate from digital PR efforts
7. Stakeholder Communication
KRA: Ensuring effective communication with internal and external stakeholders.
Short Description: Maintain transparent stakeholder communication.
- Employee engagement scores related to PR communication
- Customer feedback on communication effectiveness
- Supplier/partner satisfaction with communication processes
- Media perception of stakeholder communication transparency
8. KPI Measurement
KRA: Establishing and tracking key performance indicators for PR activities.
Short Description: Monitor and optimize KPIs.
- Percentage of KPI targets achieved quarterly
- Frequency of KPI review and adjustment
- Alignment of KPIs with overall PR goals
- Employee understanding and engagement with KPIs
9. Budget Management
KRA: Efficiently managing PR budgets to optimize resources and ROI.
Short Description: Optimize PR budget allocation.
- Percentage of budget spent vs allocated per quarter
- ROI on PR spend measured through revenue impact
- Cost per media mention/acquisition
- Comparison of budget efficiency with industry benchmarks
10. Professional Development
KRA: Continuous learning and skill enhancement to stay updated with PR trends.
Short Description: Invest in professional growth.
- Number of PR-related training programs attended annually
- Certifications obtained in PR disciplines
- Peer recognition for professional growth and contributions
- Application of new skills in PR strategies and campaigns
