Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Product Planner
1. SEO Strategy Development
KRA: Develop and implement effective SEO strategies to improve online visibility and organic traffic for Product Planner.
Short Description: Strategic SEO Planning
- KPI 1: Organic Traffic Growth Rate
- KPI 2: Keyword Ranking Improvement
- KPI 3: Backlink Acquisition Rate
- KPI 4: On-page Optimization Score
2. Content Creation and Optimization
KRA: Create high-quality, SEO-friendly content that resonates with the target audience and drives engagement and conversions.
Short Description: Engaging Content Development
- KPI 1: Content Engagement Rate
- KPI 2: Conversion Rate from Content
- KPI 3: Content Quality Score
- KPI 4: Content Update Frequency
3. Technical SEO Optimization
KRA: Implement technical SEO best practices to enhance website performance, speed, and crawlability.
Short Description: Technical SEO Enhancement
- KPI 1: Page Load Speed
- KPI 2: Mobile-Friendliness Score
- KPI 3: Site Indexing Speed
- KPI 4: Broken Links Fix Rate
4. Link Building Strategy
KRA: Develop and execute a robust link building strategy to improve domain authority and search engine rankings.
Short Description: Link Building Campaigns
- KPI 1: Domain Authority Growth
- KPI 2: Referring Domains Increase
- KPI 3: Link Quality Score
- KPI 4: Anchor Text Diversity
5. Competitor Analysis
KRA: Conduct in-depth competitor analysis to identify opportunities, trends, and gaps in the market for Product Planner.
Short Description: Market Insights through Competitor Analysis
- KPI 1: Competitor Keyword Ranking Comparison
- KPI 2: Backlink Analysis vs. Competitors
- KPI 3: Content Gap Identification
- KPI 4: Social Media Presence Benchmarking
6. Performance Tracking and Reporting
KRA: Monitor and analyze key SEO metrics to track performance and generate insightful reports for stakeholders.
Short Description: Data Analysis and Reporting
- KPI 1: ROI from SEO Efforts
- KPI 2: Traffic Source Analysis
- KPI 3: Goal Conversion Rate
- KPI 4: Monthly Performance Trends
7. Local SEO Optimization
KRA: Optimize local search presence to attract geo-targeted traffic and enhance visibility for Product Planner in specific regions.
Short Description: Local Search Enhancement
- KPI 1: Local Pack Ranking Improvement
- KPI 2: Local Citation Growth
- KPI 3: Google My Business Optimization Score
- KPI 4: Review Acquisition Rate
8. UX/UI Optimization
KRA: Improve user experience and website usability through effective UX/UI optimization strategies to reduce bounce rate and increase engagement.
Short Description: User Experience Enhancement
- KPI 1: Bounce Rate Reduction
- KPI 2: Average Session Duration Increase
- KPI 3: Mobile Responsiveness Score
- KPI 4: Click-through Rate Improvement
9. SEO Trend Analysis
KRA: Stay updated with the latest SEO trends, algorithm changes, and industry best practices to adapt strategies for ongoing optimization.
Short Description: Trend Monitoring and Adaptation
- KPI 1: Implementation of New SEO Trends
- KPI 2: Algorithm Impact Assessment
- KPI 3: Industry Benchmarking Analysis
- KPI 4: Training and Development Participation
10. Conversion Rate Optimization (CRO)
KRA: Identify and implement CRO strategies to maximize conversion rates, improve lead generation, and enhance overall website performance.
Short Description: Conversion Rate Enhancement
- KPI 1: Conversion Rate Increase
- KPI 2: A/B Testing Success Rate
- KPI 3: Landing Page Optimization Score
- KPI 4: Cart Abandonment Rate Reduction
