Retail Sales Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Retail Sales Manager

1. Sales Target Achievement

KRA: Achieving set sales targets to drive revenue growth.

Short Description: Meeting monthly/quarterly/yearly sales goals.

• Sales Revenue Generated
• Sales Conversion Rate
• Average Order Value
• Sales Growth Percentage

2. Team Performance Management

KRA: Managing and motivating the sales team to enhance productivity.

Short Description: Ensuring team meets individual and collective targets.

• Sales Team Target Achievement
• Sales Training Completion Rate
• Sales Team Morale/Engagement
• Employee Turnover Rate

3. Customer Relationship Management

KRA: Building and maintaining strong relationships with customers.

Short Description: Enhancing customer loyalty and satisfaction.

• Customer Retention Rate
• Net Promoter Score (NPS)
• Customer Lifetime Value (CLV)
• Customer Feedback Ratings

4. Inventory Management

KRA: Ensuring optimal levels of inventory to meet demand.

Short Description: Managing stock levels efficiently.

• Inventory Turnover Ratio
• Stock-Out Rate
• Inventory Accuracy
• Days Sales of Inventory (DSI)

5. Marketing and Promotions

KRA: Planning and executing effective marketing strategies.

Short Description: Driving brand visibility and customer acquisition.

• ROI on Marketing Campaigns
• Website Traffic from Promotions
• Customer Acquisition Cost (CAC)
• Marketing Qualified Leads (MQLs)

6. Store Operations Management

KRA: Overseeing smooth functioning of retail operations.

Short Description: Ensuring operational efficiency and compliance.

• Store Sales per Square Foot
• Shrinkage Rate
• Operational Cost Efficiency
• Customer Queue Waiting Time

7. Performance Analysis and Reporting

KRA: Analyzing sales data and generating performance reports.

Short Description: Providing insights for informed decision-making.

• Sales Performance Dashboard Accuracy
• Report Turnaround Time
• Forecast Accuracy
• Competitor Benchmarking

8. Vendor Management

KRA: Establishing and managing relationships with suppliers.

Short Description: Ensuring timely and quality product supply.

• Vendor Lead Time Adherence
• Supplier Quality Ratings
• Cost Negotiation Effectiveness
• Vendor Compliance Rate

9. Customer Service Excellence

KRA: Ensuring exceptional service standards for customers.

Short Description: Enhancing customer experience and satisfaction.

• Customer Service Response Time
• Customer Satisfaction Score (CSAT)
• Resolution Rate of Customer Issues
• Repeat Customer Rate

10. Technology Integration and Innovation

KRA: Implementing technology solutions to enhance sales processes.

Short Description: Leveraging tech for improved efficiency and competitiveness.

• Adoption Rate of New Tools/Systems
• Technology Downtime Duration
• Innovation in Sales Strategies
• User Satisfaction with Sales Technology