Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Sales And Marketing Head
1. Sales Strategy Development
KRA: Develop strategic sales plans to drive revenue growth and market expansion.
Short Description: Strategic planning for sales success.
- KPI 1: Annual Revenue Growth Rate
- KPI 2: Market Share Increase
- KPI 3: Customer Acquisition Cost (CAC)
- KPI 4: Sales Pipeline Conversion Rate
2. Marketing Campaign Management
KRA: Plan and execute effective marketing campaigns to generate leads and increase brand awareness.
Short Description: Lead generation through marketing efforts.
- KPI 1: Conversion Rate of Marketing Qualified Leads (MQLs)
- KPI 2: Cost per Lead (CPL)
- KPI 3: Social Media Engagement Metrics
- KPI 4: Return on Investment (ROI) of Marketing Campaigns
3. Sales Team Management
KRA: Lead, train, and motivate the sales team to achieve targets and deliver exceptional customer service.
Short Description: Team leadership for sales success.
- KPI 1: Sales Revenue per Salesperson
- KPI 2: Sales Target Attainment Rate
- KPI 3: Customer Satisfaction Score (CSAT)
- KPI 4: Employee Retention Rate
4. Market Research and Analysis
KRA: Conduct market research to identify trends, competitor analysis, and opportunities for business growth.
Short Description: Informed decision-making through market insights.
- KPI 1: Market Share Analysis
- KPI 2: Competitor Benchmarking Metrics
- KPI 3: Customer Segmentation Accuracy
- KPI 4: New Market Penetration Rate
5. Product Launch Strategy
KRA: Plan and execute product launches to drive sales and create buzz in the market.
Short Description: Successful product introductions for revenue growth.
- KPI 1: Product Adoption Rate
- KPI 2: Launch Timeline Adherence
- KPI 3: Media Coverage Reach
- KPI 4: Pre and Post-launch Sales Comparison
6. Customer Relationship Management
KRA: Build and maintain strong relationships with key customers to enhance loyalty and retention.
Short Description: Customer-centric approach for retention and growth.
- KPI 1: Customer Lifetime Value (CLV)
- KPI 2: Net Promoter Score (NPS)
- KPI 3: Customer Churn Rate
- KPI 4: Upsell/Cross-sell Rate
7. Digital Marketing Strategy
KRA: Develop and implement digital marketing strategies to increase online visibility and drive lead generation.
Short Description: Enhancing online presence for lead generation.
- KPI 1: Website Traffic Growth
- KPI 2: Click-through Rate (CTR)
- KPI 3: Conversion Rate Optimization (CRO)
- KPI 4: Email Marketing Engagement Metrics
8. Sales Forecasting and Planning
KRA: Forecast sales trends, set targets, and develop strategies to meet and exceed revenue goals.
Short Description: Accurate sales predictions for strategic planning.
- KPI 1: Sales Revenue Forecast Accuracy
- KPI 2: Sales Target Variance Analysis
- KPI 3: Average Deal Size Growth
- KPI 4: Sales Velocity Metrics
9. Brand Management
KRA: Maintain brand consistency, reputation management, and brand positioning in the market.
Short Description: Brand integrity and reputation management.
- KPI 1: Brand Awareness Metrics
- KPI 2: Brand Sentiment Analysis
- KPI 3: Brand Recall Rate
- KPI 4: Competitive Brand Analysis
10. Budget Planning and Management
KRA: Develop and manage budgets for sales and marketing activities, ensuring optimal resource allocation.
Short Description: Efficient budgeting for maximum ROI.
- KPI 1: Marketing Budget ROI
- KPI 2: Cost per Acquisition (CPA)
- KPI 3: Budget Variance Analysis
- KPI 4: Marketing Spend Efficiency
