Sales Field KRA/KPI

**Job Title:** Sales Field Representative

**Job Description:**
A Sales Field Representative plays a crucial role in driving sales and revenue growth for the organization by engaging with customers in the field, promoting products or services, and maintaining strong client relationships. This position requires excellent communication skills, a proactive attitude, and a deep understanding of the sales process.

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### Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

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#### 1. Sales Planning and Strategy

– **KRA:** Develop and implement effective sales strategies to meet targets.
– **Short Description:** Strategic planning for sales success.
– **KPIs:**
1. Percentage increase in sales revenue quarterly.
2. Conversion rate of leads generated.
3. Achievement of sales targets.
4. Number of new accounts acquired.

#### 2. Customer Relationship Management

– **KRA:** Build and maintain strong relationships with clients.
– **Short Description:** Customer satisfaction and retention.
– **KPIs:**
1. Customer retention rate.
2. Net Promoter Score (NPS).
3. Number of upsell opportunities identified.
4. Response time to customer queries.

#### 3. Territory Management

– **KRA:** Efficiently manage assigned sales territories.
– **Short Description:** Optimal coverage and penetration of territories.
– **KPIs:**
1. Territory coverage percentage.
2. Number of visits per day.
3. Sales growth in assigned territories.
4. Competitor analysis reports.

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