Sales Promotion Girl KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Sales Promotion Girl

1. Sales Target Achievement

KRA: Achieving monthly sales targets through effective promotion strategies.

Short Description: Drive sales through targeted promotions.

• Monthly Sales Revenue
• Conversion Rate of Promotional Campaigns
• Number of Upselling Opportunities Utilized
• Customer Acquisition Cost

2. Product Knowledge and Demonstration

KRA: Demonstrating in-depth product knowledge to customers.

Short Description: Educate and engage customers on product features.

• Customer Satisfaction Score on Product Information
• Number of Product Demonstrations Conducted
• Feedback on Product Knowledge from Customers
• Product Return Rate

3. Customer Engagement and Relationship Building

KRA: Building rapport with customers to enhance brand loyalty.

Short Description: Foster long-term customer relationships.

• Customer Retention Rate
• Number of Repeat Customers
• Feedback on Customer Service Quality
• Net Promoter Score (NPS)

4. Visual Merchandising and Display Management

KRA: Ensuring attractive product displays to drive customer interest.

Short Description: Enhance visual appeal for increased sales.

• Conversion Rate from Visual Merchandising Changes
• Feedback on Display Creativity
• Time Spent by Customers at Display Areas
• Impact of Visual Merchandising on Sales

5. Promotion Effectiveness Analysis

KRA: Analyzing the impact of promotions on sales and customer behavior.

Short Description: Measure effectiveness of promotional activities.

• ROI of Promotional Campaigns
• Customer Response Rate to Promotions
• Shift in Sales Patterns during Promotions
• Feedback on Promotion Relevance

6. Inventory Management and Stock Replenishment

KRA: Maintaining optimal stock levels and timely replenishment.

Short Description: Ensure product availability for customer satisfaction.

• Stockout Rate
• Inventory Turnover Rate
• Accuracy of Stock Replenishment Timing
• Feedback on Product Availability from Customers

7. Data Reporting and Analysis

KRA: Generating reports on sales performance and customer trends.

Short Description: Provide valuable insights through data analysis.

• Accuracy of Sales Reports
• Trend Analysis of Customer Preferences
• Recommendations Based on Data Insights
• Adherence to Reporting Deadlines

8. Event Coordination and Participation

KRA: Planning and executing promotional events to drive sales.

Short Description: Engage customers through event participation.

• Event Attendance Rate
• Feedback on Event Experience
• Sales Generated from Events
• Customer Engagement Levels at Events

9. Competitor Analysis and Market Research

KRA: Monitoring competitor activities and market trends for strategic insights.

Short Description: Stay informed to stay ahead in the market.

• Competitor Pricing Comparison
• Market Share Analysis
• Customer Perception of Competitors
• Identification of Market Opportunities

10. Continuous Learning and Skill Development

KRA: Enhancing knowledge and skills through training and self-improvement.

Short Description: Stay updated with industry trends for personal growth.

• Training Participation Rate
• Skill Development Progress Tracking
• Application of New Knowledge in Sales Approach
• Feedback on Personal Growth from Supervisors