Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for SEO Coordinator
1. Content Optimization
KRA: Optimizing website content to improve search engine rankings and user engagement.
Short Description: Enhancing content for better visibility and user experience.
- 1. Organic traffic growth rate
- 2. Average time on page
- 3. Keyword ranking improvement
- 4. Content engagement metrics
2. On-Page SEO
KRA: Implementing on-page SEO strategies to enhance website performance.
Short Description: Enhancing website elements for search engine optimization.
- 1. Meta tags optimization rate
- 2. Internal linking effectiveness
- 3. Page load speed
- 4. Mobile-friendliness score
3. Link Building
KRA: Building quality backlinks to improve domain authority and search rankings.
Short Description: Enhancing website authority through link acquisition.
- 1. Number of acquired backlinks
- 2. Backlink quality score
- 3. Referral traffic from backlinks
- 4. Anchor text diversity
4. Technical SEO
KRA: Conducting technical audits and optimizations for better site performance.
Short Description: Ensuring website technical aspects align with SEO best practices.
- 1. Site crawlability and indexability rate
- 2. Schema markup implementation
- 3. SSL certificate validity
- 4. Mobile responsiveness score
5. SEO Reporting and Analysis
KRA: Generating detailed SEO reports and analyzing data for insights.
Short Description: Evaluating SEO performance and identifying growth opportunities.
- 1. Organic traffic trend analysis
- 2. Conversion rate from organic search
- 3. Keyword ranking distribution
- 4. Competitor SEO benchmarking
6. Local SEO
KRA: Optimizing local business listings for improved visibility in local search results.
Short Description: Enhancing local presence through SEO strategies.
- 1. Local citation consistency rate
- 2. Google My Business profile completion
- 3. Local search ranking improvement
- 4. Customer reviews and ratings growth
7. SEO Strategy Development
KRA: Creating and implementing effective SEO strategies aligned with business goals.
Short Description: Formulating tailored SEO plans for optimal results.
- 1. Strategy execution adherence
- 2. Goal alignment with business objectives
- 3. Innovation in SEO approach
- 4. ROI from SEO campaigns
8. E-commerce SEO
KRA: Optimizing product pages and e-commerce platforms for better online visibility and sales.
Short Description: Enhancing product visibility and conversion through SEO.
- 1. Product page ranking improvement
- 2. E-commerce site traffic growth
- 3. Conversion rate optimization (CRO)
- 4. Revenue from organic search traffic
9. SEO Training and Collaboration
KRA: Providing SEO education and fostering collaboration with cross-functional teams.
Short Description: Enhancing SEO knowledge and teamwork within the organization.
- 1. Training session feedback and improvement
- 2. Interdepartmental SEO collaboration effectiveness
- 3. Knowledge sharing impact on SEO performance
- 4. Team engagement in SEO initiatives
10. SEO Trend Monitoring
KRA: Staying updated on SEO trends and algorithm changes for proactive strategy adjustments.
Short Description: Keeping abreast of industry shifts for strategic adaptation.
- 1. Trend integration in SEO strategy
- 2. Algorithm updates implementation timeliness
- 3. Competitive analysis based on current trends
- 4. Industry thought leadership participation
