Seo Coordinator KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for SEO Coordinator

1. Content Optimization

KRA: Optimizing website content to improve search engine rankings and user engagement.

Short Description: Enhancing content for better visibility and user experience.

• 1. Organic traffic growth rate
• 2. Average time on page
• 3. Keyword ranking improvement
• 4. Content engagement metrics

2. On-Page SEO

KRA: Implementing on-page SEO strategies to enhance website performance.

Short Description: Enhancing website elements for search engine optimization.

• 1. Meta tags optimization rate
• 2. Internal linking effectiveness
• 3. Page load speed
• 4. Mobile-friendliness score

3. Link Building

KRA: Building quality backlinks to improve domain authority and search rankings.

Short Description: Enhancing website authority through link acquisition.

• 1. Number of acquired backlinks
• 2. Backlink quality score
• 3. Referral traffic from backlinks
• 4. Anchor text diversity

4. Technical SEO

KRA: Conducting technical audits and optimizations for better site performance.

Short Description: Ensuring website technical aspects align with SEO best practices.

• 1. Site crawlability and indexability rate
• 2. Schema markup implementation
• 3. SSL certificate validity
• 4. Mobile responsiveness score

5. SEO Reporting and Analysis

KRA: Generating detailed SEO reports and analyzing data for insights.

Short Description: Evaluating SEO performance and identifying growth opportunities.

• 1. Organic traffic trend analysis
• 2. Conversion rate from organic search
• 3. Keyword ranking distribution
• 4. Competitor SEO benchmarking

6. Local SEO

KRA: Optimizing local business listings for improved visibility in local search results.

Short Description: Enhancing local presence through SEO strategies.

• 1. Local citation consistency rate
• 2. Google My Business profile completion
• 3. Local search ranking improvement
• 4. Customer reviews and ratings growth

7. SEO Strategy Development

KRA: Creating and implementing effective SEO strategies aligned with business goals.

Short Description: Formulating tailored SEO plans for optimal results.

• 1. Strategy execution adherence
• 2. Goal alignment with business objectives
• 3. Innovation in SEO approach
• 4. ROI from SEO campaigns

8. E-commerce SEO

KRA: Optimizing product pages and e-commerce platforms for better online visibility and sales.

Short Description: Enhancing product visibility and conversion through SEO.

• 1. Product page ranking improvement
• 2. E-commerce site traffic growth
• 3. Conversion rate optimization (CRO)
• 4. Revenue from organic search traffic

9. SEO Training and Collaboration

KRA: Providing SEO education and fostering collaboration with cross-functional teams.

Short Description: Enhancing SEO knowledge and teamwork within the organization.

• 1. Training session feedback and improvement
• 2. Interdepartmental SEO collaboration effectiveness
• 3. Knowledge sharing impact on SEO performance
• 4. Team engagement in SEO initiatives

10. SEO Trend Monitoring

KRA: Staying updated on SEO trends and algorithm changes for proactive strategy adjustments.

Short Description: Keeping abreast of industry shifts for strategic adaptation.

• 1. Trend integration in SEO strategy
• 2. Algorithm updates implementation timeliness
• 3. Competitive analysis based on current trends
• 4. Industry thought leadership participation