Social Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Manager

1. Content Strategy

KRA: Developing and implementing an effective content strategy to drive engagement and brand awareness.

Short Description: Content planning and execution for social media growth.

• KPI 1: Monthly Reach and Engagement Rate
• KPI 2: Click-Through Rate (CTR) on Shared Links
• KPI 3: Content Conversion Rate
• KPI 4: Content Quality Score

2. Community Management

KRA: Building and nurturing a strong online community through active engagement and responsiveness.

Short Description: Fostering positive interactions with the audience.

• KPI 1: Response Time to Customer Queries
• KPI 2: Community Growth Rate
• KPI 3: User-generated Content Contribution Rate
• KPI 4: Sentiment Analysis Score

3. Campaign Management

KRA: Planning, executing, and optimizing social media campaigns to meet objectives.

Short Description: Driving results through targeted campaigns.

• KPI 1: Campaign ROI (Return on Investment)
• KPI 2: Conversion Rate from Campaigns
• KPI 3: Ad Click-Through Rate (CTR)
• KPI 4: Cost per Acquisition (CPA)

4. Social Listening and Insights

KRA: Monitoring social media conversations, analyzing trends, and deriving actionable insights.

Short Description: Utilizing data for informed decision-making.

• KPI 1: Mentions and Sentiment Analysis
• KPI 2: Trend Identification and Utilization Rate
• KPI 3: Insight-driven Strategy Implementation Rate
• KPI 4: Competitive Analysis Effectiveness

5. Brand Reputation Management

KRA: Safeguarding and enhancing the brand’s image through proactive reputation management.

Short Description: Maintaining a positive brand perception online.

• KPI 1: Brand Sentiment Score
• KPI 2: Crisis Response Time and Effectiveness
• KPI 3: Brand Visibility and Share of Voice
• KPI 4: Brand Advocacy Index

6. Influencer and Partnership Management

KRA: Collaborating with influencers and partners to amplify reach and engagement.

Short Description: Leveraging partnerships for brand growth.

• KPI 1: Influencer Engagement Rate
• KPI 2: Partnership Conversion Rate
• KPI 3: Reach Expansion through Partnerships
• KPI 4: Partnership ROI

7. Platform Management

KRA: Optimizing social media platforms for maximum visibility and engagement.

Short Description: Enhancing platform performance and user experience.

• KPI 1: Platform Follower Growth Rate
• KPI 2: Profile Visits and Clicks Rate
• KPI 3: Post Reach and Impressions
• KPI 4: Platform-specific Engagement Metrics

8. Performance Analysis and Reporting

KRA: Conducting in-depth performance analysis and generating actionable reports.

Short Description: Providing insights for continuous improvement.

• KPI 1: Monthly Performance Metrics Review
• KPI 2: Actionable Insights Implementation Rate
• KPI 3: Reporting Accuracy and Timeliness
• KPI 4: Performance Benchmarking against Industry Standards

9. Crisis Management

KRA: Developing and implementing strategies to effectively handle social media crises.

Short Description: Mitigating risks and protecting brand reputation during crises.

• KPI 1: Crisis Response Time and Resolution Rate
• KPI 2: Crisis Communication Effectiveness
• KPI 3: Impact on Brand Sentiment during Crisis
• KPI 4: Crisis Preparedness Evaluation

10. Innovation and Trends

KRA: Staying updated on industry trends and implementing innovative strategies.

Short Description: Driving creativity and staying ahead of the curve.

• KPI 1: Innovation Implementation Rate
• KPI 2: Trend Utilization and Adoption Rate
• KPI 3: Creative Campaign Success Rate
• KPI 4: Industry Recognition and Awards