Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Manager
1. Content Strategy
KRA: Developing and implementing an effective content strategy to drive engagement and brand awareness.
Short Description: Content planning and execution for social media growth.
- KPI 1: Monthly Reach and Engagement Rate
- KPI 2: Click-Through Rate (CTR) on Shared Links
- KPI 3: Content Conversion Rate
- KPI 4: Content Quality Score
KRA: Building and nurturing a strong online community through active engagement and responsiveness.
Short Description: Fostering positive interactions with the audience.
- KPI 1: Response Time to Customer Queries
- KPI 2: Community Growth Rate
- KPI 3: User-generated Content Contribution Rate
- KPI 4: Sentiment Analysis Score
3. Campaign Management
KRA: Planning, executing, and optimizing social media campaigns to meet objectives.
Short Description: Driving results through targeted campaigns.
- KPI 1: Campaign ROI (Return on Investment)
- KPI 2: Conversion Rate from Campaigns
- KPI 3: Ad Click-Through Rate (CTR)
- KPI 4: Cost per Acquisition (CPA)
4. Social Listening and Insights
KRA: Monitoring social media conversations, analyzing trends, and deriving actionable insights.
Short Description: Utilizing data for informed decision-making.
- KPI 1: Mentions and Sentiment Analysis
- KPI 2: Trend Identification and Utilization Rate
- KPI 3: Insight-driven Strategy Implementation Rate
- KPI 4: Competitive Analysis Effectiveness
5. Brand Reputation Management
KRA: Safeguarding and enhancing the brand’s image through proactive reputation management.
Short Description: Maintaining a positive brand perception online.
- KPI 1: Brand Sentiment Score
- KPI 2: Crisis Response Time and Effectiveness
- KPI 3: Brand Visibility and Share of Voice
- KPI 4: Brand Advocacy Index
6. Influencer and Partnership Management
KRA: Collaborating with influencers and partners to amplify reach and engagement.
Short Description: Leveraging partnerships for brand growth.
- KPI 1: Influencer Engagement Rate
- KPI 2: Partnership Conversion Rate
- KPI 3: Reach Expansion through Partnerships
- KPI 4: Partnership ROI
7. Platform Management
KRA: Optimizing social media platforms for maximum visibility and engagement.
Short Description: Enhancing platform performance and user experience.
- KPI 1: Platform Follower Growth Rate
- KPI 2: Profile Visits and Clicks Rate
- KPI 3: Post Reach and Impressions
- KPI 4: Platform-specific Engagement Metrics
8. Performance Analysis and Reporting
KRA: Conducting in-depth performance analysis and generating actionable reports.
Short Description: Providing insights for continuous improvement.
- KPI 1: Monthly Performance Metrics Review
- KPI 2: Actionable Insights Implementation Rate
- KPI 3: Reporting Accuracy and Timeliness
- KPI 4: Performance Benchmarking against Industry Standards
9. Crisis Management
KRA: Developing and implementing strategies to effectively handle social media crises.
Short Description: Mitigating risks and protecting brand reputation during crises.
- KPI 1: Crisis Response Time and Resolution Rate
- KPI 2: Crisis Communication Effectiveness
- KPI 3: Impact on Brand Sentiment during Crisis
- KPI 4: Crisis Preparedness Evaluation
10. Innovation and Trends
KRA: Staying updated on industry trends and implementing innovative strategies.
Short Description: Driving creativity and staying ahead of the curve.
- KPI 1: Innovation Implementation Rate
- KPI 2: Trend Utilization and Adoption Rate
- KPI 3: Creative Campaign Success Rate
- KPI 4: Industry Recognition and Awards
