Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Media Administrator:
1. Content Creation and Curation
KRA: Develop engaging content and curate relevant posts to drive audience engagement.
Short Description: Responsible for creating and curating social media content.
- KPI 1: Average engagement rate per post
- KPI 2: Percentage increase in follower interactions
- KPI 3: Content reach and impressions growth
- KPI 4: Number of shares and retweets
KRA: Monitor and engage with the online community to build a positive brand image.
Short Description: Manage interactions and engagement with followers.
- KPI 1: Response time to customer queries or comments
- KPI 2: Increase in customer satisfaction ratings
- KPI 3: Growth in community size and engagement
- KPI 4: Number of positive sentiment mentions
3. Social Media Strategy Development
KRA: Create and implement effective social media strategies to meet organizational goals.
Short Description: Develop and execute social media plans.
- KPI 1: Alignment of social media goals with overall marketing objectives
- KPI 2: Increase in brand awareness and visibility metrics
- KPI 3: Conversion rate from social media traffic
- KPI 4: Growth in follower demographics matching target audience
4. Performance Analysis and Reporting
KRA: Analyze social media metrics and prepare reports to track performance and impact.
Short Description: Evaluate and report on social media effectiveness.
- KPI 1: Monthly growth in key social media KPIs
- KPI 2: Return on investment (ROI) from social media efforts
- KPI 3: Comparison of performance against industry benchmarks
- KPI 4: Identification of areas for improvement based on data analysis
5. Paid Social Media Advertising
KRA: Plan and execute paid advertising campaigns to drive targeted traffic and conversions.
Short Description: Manage paid social media promotions.
- KPI 1: Click-through rate (CTR) for paid ads
- KPI 2: Conversion rate from paid campaigns
- KPI 3: Cost per acquisition (CPA) for paid traffic
- KPI 4: Return on ad spend (ROAS)
6. Influencer Partnerships and Collaborations
KRA: Identify and collaborate with influencers to amplify brand reach and engagement.
Short Description: Manage influencer relationships and campaigns.
- KPI 1: Increase in brand mentions by influencers
- KPI 2: Engagement rate on influencer-generated content
- KPI 3: Growth in followers attributed to influencer partnerships
- KPI 4: Conversion rate from influencer-driven traffic
7. Crisis Management and Reputation Monitoring
KRA: Monitor online conversations, address negative feedback, and manage crises effectively.
Short Description: Handle reputation management and crisis communication.
- KPI 1: Response time to crisis situations
- KPI 2: Shift in sentiment during crisis resolution
- KPI 3: Retention rate of followers post-crisis handling
- KPI 4: Brand sentiment recovery after a crisis event
8. Trend Analysis and Innovation
KRA: Stay updated on social media trends, tools, and technologies to drive innovation.
Short Description: Research and implement new social media strategies.
- KPI 1: Adoption of new social media features or platforms
- KPI 2: Increase in organic reach through innovative approaches
- KPI 3: Successful implementation of trend-based campaigns
- KPI 4: Positive feedback on innovative content or campaigns
9. Cross-Channel Integration
KRA: Ensure seamless integration of social media efforts with other marketing channels.
Short Description: Collaborate with other teams for integrated marketing campaigns.
- KPI 1: Consistency in brand messaging across channels
- KPI 2: Increase in website traffic from social media referrals
- KPI 3: Collaboration success rate with other departments
- KPI 4: Conversion rate from integrated marketing campaigns
10. Training and Development
KRA: Continuously enhance skills and knowledge through training to stay updated in the field.
Short Description: Personal and professional growth through learning opportunities.
- KPI 1: Participation rate in relevant training programs
- KPI 2: Implementation of new learnings in social media strategies
- KPI 3: Feedback from team members on skill improvement
- KPI 4: Contribution of new ideas based on training insights
