Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Media Analyst
1. Content Creation and Curation
KRA: Responsible for creating and curating engaging content to increase brand visibility.
Short Description: Develop and manage content strategy.
- Monthly content calendar adherence
- Engagement rate on posts
- Number of shares and retweets
- Conversion rate from content
KRA: Engage with the online community, respond to inquiries, and manage social media interactions.
Short Description: Foster relationships with the audience.
- Average response time to messages
- Positive sentiment ratio in comments
- Community growth rate
- Resolution rate of customer issues
3. Social Media Analytics
KRA: Analyze social media metrics to optimize content and campaigns.
Short Description: Monitor and report on social media performance.
- Reach and impressions growth
- Click-through rate (CTR) on posts
- Conversion rate from social media traffic
- Engagement growth rate
4. Influencer Partnerships
KRA: Identify and collaborate with influencers to enhance brand visibility.
Short Description: Develop influencer marketing strategies.
- Number of influencer partnerships secured
- Engagement rate on influencer posts
- Brand mentions by influencers
- Influencer campaign ROI
5. Paid Social Media Advertising
KRA: Plan and execute paid advertising campaigns to reach target audiences.
Short Description: Manage social media ad budgets effectively.
- Click-through rate (CTR) on ads
- Conversion rate from paid ads
- Return on Ad Spend (ROAS)
- Ad campaign cost per acquisition (CPA)
6. Brand Reputation Management
KRA: Monitor brand mentions and sentiment to protect and enhance brand reputation.
Short Description: Ensure positive brand perception online.
- Sentiment analysis of brand mentions
- Brand sentiment trend over time
- Number of crisis management responses
- Overall brand reputation score
7. Trend Analysis and Forecasting
KRA: Identify industry trends and predict social media shifts for proactive strategy adjustments.
Short Description: Stay ahead of social media trends.
- Accuracy of trend predictions
- Early adoption of emerging platforms/features
- Competitor analysis frequency
- Implementation of trend-driven strategies
8. ROI Measurement
KRA: Measure the return on investment for social media activities and campaigns.
Short Description: Evaluate the effectiveness of social media efforts.
- Social media campaign ROI
- Conversion rate from social media traffic
- Customer lifetime value from social media
- Incremental revenue from social media efforts
9. Cross-Platform Strategy Development
KRA: Create cohesive strategies across multiple social media platforms for consistent brand messaging.
Short Description: Ensure brand consistency across platforms.
- Cross-platform engagement rate
- Consistency in brand voice and visuals
- Conversion rate comparison across platforms
- Unified customer experience across platforms
10. Continuous Learning and Skill Development
KRA: Stay updated on the latest social media trends and tools, continuously improving skills.
Short Description: Invest in personal and professional growth.
- Participation in relevant training programs
- Adoption of new social media tools and features
- Feedback from team members on skill enhancement
- Implementation of learned strategies in daily tasks
