Social Media Analyst KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Media Analyst

1. Content Creation and Curation

KRA: Responsible for creating and curating engaging content to increase brand visibility.

Short Description: Develop and manage content strategy.

• Monthly content calendar adherence
• Engagement rate on posts
• Number of shares and retweets
• Conversion rate from content

2. Community Management

KRA: Engage with the online community, respond to inquiries, and manage social media interactions.

Short Description: Foster relationships with the audience.

• Average response time to messages
• Positive sentiment ratio in comments
• Community growth rate
• Resolution rate of customer issues

3. Social Media Analytics

KRA: Analyze social media metrics to optimize content and campaigns.

Short Description: Monitor and report on social media performance.

• Reach and impressions growth
• Click-through rate (CTR) on posts
• Conversion rate from social media traffic
• Engagement growth rate

4. Influencer Partnerships

KRA: Identify and collaborate with influencers to enhance brand visibility.

Short Description: Develop influencer marketing strategies.

• Number of influencer partnerships secured
• Engagement rate on influencer posts
• Brand mentions by influencers
• Influencer campaign ROI

5. Paid Social Media Advertising

KRA: Plan and execute paid advertising campaigns to reach target audiences.

Short Description: Manage social media ad budgets effectively.

• Click-through rate (CTR) on ads
• Conversion rate from paid ads
• Return on Ad Spend (ROAS)
• Ad campaign cost per acquisition (CPA)

6. Brand Reputation Management

KRA: Monitor brand mentions and sentiment to protect and enhance brand reputation.

Short Description: Ensure positive brand perception online.

• Sentiment analysis of brand mentions
• Brand sentiment trend over time
• Number of crisis management responses
• Overall brand reputation score

7. Trend Analysis and Forecasting

KRA: Identify industry trends and predict social media shifts for proactive strategy adjustments.

Short Description: Stay ahead of social media trends.

• Accuracy of trend predictions
• Early adoption of emerging platforms/features
• Competitor analysis frequency
• Implementation of trend-driven strategies

8. ROI Measurement

KRA: Measure the return on investment for social media activities and campaigns.

Short Description: Evaluate the effectiveness of social media efforts.

• Social media campaign ROI
• Conversion rate from social media traffic
• Customer lifetime value from social media
• Incremental revenue from social media efforts

9. Cross-Platform Strategy Development

KRA: Create cohesive strategies across multiple social media platforms for consistent brand messaging.

Short Description: Ensure brand consistency across platforms.

• Cross-platform engagement rate
• Consistency in brand voice and visuals
• Conversion rate comparison across platforms
• Unified customer experience across platforms

10. Continuous Learning and Skill Development

KRA: Stay updated on the latest social media trends and tools, continuously improving skills.

Short Description: Invest in personal and professional growth.

• Participation in relevant training programs
• Adoption of new social media tools and features
• Feedback from team members on skill enhancement
• Implementation of learned strategies in daily tasks