Social Media Content Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for a Social Media Content Manager

1. Content Strategy Development

KRA: Developing effective content strategies to drive engagement and reach on social media platforms.

Short Description: Crafting content plans for optimal online visibility.

• Monthly increase in engagement rate by 15%
• Quarterly growth in followers by 10%
• Content calendar adherence of 95%
• Conversion rate improvement by 8%

2. Social Media Campaign Management

KRA: Planning, executing, and monitoring social media campaigns to meet marketing objectives.

Short Description: Managing impactful campaigns for brand promotion.

• Achievement of campaign reach targets
• Conversion rate optimization by 10%
• Cost per acquisition reduction by 7%
• Engagement metrics improvement by 12%

3. Community Engagement and Moderation

KRA: Engaging with the online community and managing social media interactions effectively.

Short Description: Fostering positive relationships with followers.

• Response time to queries within 1 hour
• Positive sentiment ratio of 80%
• Community growth by 10% monthly
• Increased user-generated content by 15%

4. Content Performance Analysis

KRA: Analyzing content performance metrics to optimize strategies and improve results.

Short Description: Evaluating content effectiveness for better outcomes.

• Monthly content reach growth of 20%
• Engagement rate increase by 10%
• Click-through rate improvement by 5%
• Conversion tracking accuracy of 95%

5. Influencer Collaboration and Partnerships

KRA: Establishing and managing relationships with influencers to amplify brand presence.

Short Description: Leveraging influencers for brand advocacy.

• Number of successful influencer partnerships per quarter
• Engagement boost from influencer collaborations
• Conversion rate from influencer campaigns
• Brand sentiment enhancement through influencer content

6. Platform Management and Optimization

KRA: Ensuring social media platforms are effectively managed and optimized for performance.

Short Description: Enhancing platform presence for maximum impact.

• Platform-specific engagement rate improvements
• Optimization of posting times for increased reach
• Platform algorithm understanding and utilization
• Consistent profile updates and enhancements

7. Crisis Communication Handling

KRA: Developing and implementing strategies to effectively manage and mitigate social media crises.

Short Description: Ensuring timely and appropriate responses during crises.

• Response time during crises within 30 minutes
• Resolution rate of crisis situations above 90%
• Prevention of social media escalations
• Positive sentiment restoration post-crisis

8. Content Calendar Management

KRA: Creating and maintaining a structured content calendar for consistent and timely posts.

Short Description: Ensuring organized content scheduling for efficiency.

• Adherence to content calendar deadlines
• Content variety and relevancy maintenance
• Content calendar adjustments for trending topics
• Consistent posting frequency optimization

9. Paid Advertising Strategy

KRA: Developing and executing paid advertising strategies to enhance brand visibility and lead generation.

Short Description: Utilizing paid ads for business growth.

• ROAS (Return on Advertising Spend) improvement
• Click-through rate optimization for ads
• Lead generation from paid campaigns
• Cost per lead reduction

10. Reporting and Analytics

KRA: Generating reports and analyzing analytics to track performance and inform future strategies.

Short Description: Providing data-driven insights for continuous improvement.

• Regular reporting on key social media metrics
• Identification of trends for strategy adjustments
• Performance analysis for campaign optimization
• Recommendations based on data insights