Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for a Social Media Content Manager
1. Content Strategy Development
KRA: Developing effective content strategies to drive engagement and reach on social media platforms.
Short Description: Crafting content plans for optimal online visibility.
- Monthly increase in engagement rate by 15%
- Quarterly growth in followers by 10%
- Content calendar adherence of 95%
- Conversion rate improvement by 8%
2. Social Media Campaign Management
KRA: Planning, executing, and monitoring social media campaigns to meet marketing objectives.
Short Description: Managing impactful campaigns for brand promotion.
- Achievement of campaign reach targets
- Conversion rate optimization by 10%
- Cost per acquisition reduction by 7%
- Engagement metrics improvement by 12%
3. Community Engagement and Moderation
KRA: Engaging with the online community and managing social media interactions effectively.
Short Description: Fostering positive relationships with followers.
- Response time to queries within 1 hour
- Positive sentiment ratio of 80%
- Community growth by 10% monthly
- Increased user-generated content by 15%
4. Content Performance Analysis
KRA: Analyzing content performance metrics to optimize strategies and improve results.
Short Description: Evaluating content effectiveness for better outcomes.
- Monthly content reach growth of 20%
- Engagement rate increase by 10%
- Click-through rate improvement by 5%
- Conversion tracking accuracy of 95%
5. Influencer Collaboration and Partnerships
KRA: Establishing and managing relationships with influencers to amplify brand presence.
Short Description: Leveraging influencers for brand advocacy.
- Number of successful influencer partnerships per quarter
- Engagement boost from influencer collaborations
- Conversion rate from influencer campaigns
- Brand sentiment enhancement through influencer content
6. Platform Management and Optimization
KRA: Ensuring social media platforms are effectively managed and optimized for performance.
Short Description: Enhancing platform presence for maximum impact.
- Platform-specific engagement rate improvements
- Optimization of posting times for increased reach
- Platform algorithm understanding and utilization
- Consistent profile updates and enhancements
7. Crisis Communication Handling
KRA: Developing and implementing strategies to effectively manage and mitigate social media crises.
Short Description: Ensuring timely and appropriate responses during crises.
- Response time during crises within 30 minutes
- Resolution rate of crisis situations above 90%
- Prevention of social media escalations
- Positive sentiment restoration post-crisis
8. Content Calendar Management
KRA: Creating and maintaining a structured content calendar for consistent and timely posts.
Short Description: Ensuring organized content scheduling for efficiency.
- Adherence to content calendar deadlines
- Content variety and relevancy maintenance
- Content calendar adjustments for trending topics
- Consistent posting frequency optimization
9. Paid Advertising Strategy
KRA: Developing and executing paid advertising strategies to enhance brand visibility and lead generation.
Short Description: Utilizing paid ads for business growth.
- ROAS (Return on Advertising Spend) improvement
- Click-through rate optimization for ads
- Lead generation from paid campaigns
- Cost per lead reduction
10. Reporting and Analytics
KRA: Generating reports and analyzing analytics to track performance and inform future strategies.
Short Description: Providing data-driven insights for continuous improvement.
- Regular reporting on key social media metrics
- Identification of trends for strategy adjustments
- Performance analysis for campaign optimization
- Recommendations based on data insights
