Social Media Content Writer KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Social Media Content Writer

1. Content Creation

KRA: Responsible for creating engaging and relevant content for social media platforms to drive user engagement and brand visibility.

Short Description: Creating compelling social media content.

• Number of content pieces published per week
• Engagement rate on social media posts
• Percentage increase in followers after content publication
• Content quality score based on feedback

2. Content Calendar Management

KRA: Organizing and maintaining a content calendar to ensure timely and consistent posting schedules across platforms.

Short Description: Managing content schedules effectively.

• Adherence to content calendar deadlines
• Percentage of posts published on schedule
• Content calendar accuracy in predicting trends
• Feedback on content timing relevance

3. Audience Engagement

KRA: Engaging with the audience through comments, messages, and interactions to build relationships and increase brand loyalty.

Short Description: Fostering audience interaction and loyalty.

• Response time to audience queries
• Number of audience interactions per day
• Positive sentiment ratio in audience interactions
• Conversion rate from engagement to action (e.g., website visits)

4. Performance Analysis

KRA: Analyzing social media metrics and performance data to identify trends, opportunities, and areas for improvement.

Short Description: Evaluating social media performance.

• Engagement growth rate month over month
• Click-through rate (CTR) on posted links
• Conversion rate from social media to lead generation
• Identifying and implementing improvements based on data analysis

5. Brand Voice Consistency

KRA: Ensuring consistency in brand messaging, tone, and voice across all social media platforms for brand recognition and authenticity.

Short Description: Maintaining brand voice integrity.

• Consistency in brand messaging across platforms
• Brand voice alignment with target audience preferences
• Brand recognition score among followers
• Feedback on brand voice authenticity

6. Trend Monitoring

KRA: Monitoring industry trends, social media updates, and competitor activities to stay relevant and ahead in content strategy.

Short Description: Keeping abreast of trends for content relevance.

• Number of industry-related trends identified weekly
• Competitor analysis frequency and insights gained
• Integration of trending topics into content strategy
• Performance improvement due to trend utilization

7. Visual Content Creation

KRA: Creating visually appealing graphics, images, and videos to enhance content engagement and storytelling on social media platforms.

Short Description: Developing visual content for engagement.

• Number of visual content pieces produced per month
• Engagement metrics specifically for visual posts
• Visual content shareability and virality rate
• Visual content contribution to overall engagement rates

8. Campaign Management

KRA: Planning, executing, and analyzing social media campaigns to meet specific marketing objectives and drive conversions.

Short Description: Managing social media campaigns effectively.

• Number of campaigns launched per quarter
• Conversion rate from campaigns to desired actions
• ROI calculation for each campaign
• Campaign performance compared to set KPIs

9. Community Building

KRA: Building a strong online community around the brand by fostering relationships, discussions, and user-generated content.

Short Description: Cultivating brand community engagement.

• Community growth rate over time
• Active participation rate in community discussions
• User-generated content contribution level
• Community sentiment analysis and feedback incorporation

10. Social Listening

KRA: Monitoring social media conversations, mentions, and trends to understand audience sentiments and preferences for informed content strategies.

Short Description: Listening to audience feedback for strategic insights.

• Volume of social mentions tracked weekly
• Sentiment analysis of social mentions
• Action taken based on social listening insights
• Improvement in content engagement after implementing social listening feedback