Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Social Media Content Writer
1. Content Creation
KRA: Responsible for creating engaging and relevant content for social media platforms to drive user engagement and brand visibility.
Short Description: Creating compelling social media content.
- Number of content pieces published per week
- Engagement rate on social media posts
- Percentage increase in followers after content publication
- Content quality score based on feedback
2. Content Calendar Management
KRA: Organizing and maintaining a content calendar to ensure timely and consistent posting schedules across platforms.
Short Description: Managing content schedules effectively.
- Adherence to content calendar deadlines
- Percentage of posts published on schedule
- Content calendar accuracy in predicting trends
- Feedback on content timing relevance
3. Audience Engagement
KRA: Engaging with the audience through comments, messages, and interactions to build relationships and increase brand loyalty.
Short Description: Fostering audience interaction and loyalty.
- Response time to audience queries
- Number of audience interactions per day
- Positive sentiment ratio in audience interactions
- Conversion rate from engagement to action (e.g., website visits)
4. Performance Analysis
KRA: Analyzing social media metrics and performance data to identify trends, opportunities, and areas for improvement.
Short Description: Evaluating social media performance.
- Engagement growth rate month over month
- Click-through rate (CTR) on posted links
- Conversion rate from social media to lead generation
- Identifying and implementing improvements based on data analysis
5. Brand Voice Consistency
KRA: Ensuring consistency in brand messaging, tone, and voice across all social media platforms for brand recognition and authenticity.
Short Description: Maintaining brand voice integrity.
- Consistency in brand messaging across platforms
- Brand voice alignment with target audience preferences
- Brand recognition score among followers
- Feedback on brand voice authenticity
6. Trend Monitoring
KRA: Monitoring industry trends, social media updates, and competitor activities to stay relevant and ahead in content strategy.
Short Description: Keeping abreast of trends for content relevance.
- Number of industry-related trends identified weekly
- Competitor analysis frequency and insights gained
- Integration of trending topics into content strategy
- Performance improvement due to trend utilization
7. Visual Content Creation
KRA: Creating visually appealing graphics, images, and videos to enhance content engagement and storytelling on social media platforms.
Short Description: Developing visual content for engagement.
- Number of visual content pieces produced per month
- Engagement metrics specifically for visual posts
- Visual content shareability and virality rate
- Visual content contribution to overall engagement rates
8. Campaign Management
KRA: Planning, executing, and analyzing social media campaigns to meet specific marketing objectives and drive conversions.
Short Description: Managing social media campaigns effectively.
- Number of campaigns launched per quarter
- Conversion rate from campaigns to desired actions
- ROI calculation for each campaign
- Campaign performance compared to set KPIs
KRA: Building a strong online community around the brand by fostering relationships, discussions, and user-generated content.
Short Description: Cultivating brand community engagement.
- Community growth rate over time
- Active participation rate in community discussions
- User-generated content contribution level
- Community sentiment analysis and feedback incorporation
10. Social Listening
KRA: Monitoring social media conversations, mentions, and trends to understand audience sentiments and preferences for informed content strategies.
Short Description: Listening to audience feedback for strategic insights.
- Volume of social mentions tracked weekly
- Sentiment analysis of social mentions
- Action taken based on social listening insights
- Improvement in content engagement after implementing social listening feedback
