Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Media Coordinator
1. Content Creation and Curation
KRA: Develop engaging and relevant content for social media platforms to increase brand visibility.
Short Description: Create compelling content for better audience engagement.
- Number of content pieces created per week
- Engagement rate on social media posts
- Number of shares and retweets
- Conversion rate from social media traffic
KRA: Manage online communities, respond to inquiries, and foster positive interactions with followers.
Short Description: Foster a positive online community through active engagement.
- Average response time to messages and comments
- Number of resolved customer issues
- Percentage increase in follower growth
- Sentiment analysis of community interactions
3. Social Media Strategy Development
KRA: Create and execute social media strategies aligned with business objectives.
Short Description: Develop strategies to achieve social media goals.
- Percentage increase in social media reach and engagement
- Number of new followers gained
- Conversion rate from social media campaigns
- Return on investment (ROI) from social media activities
4. Analytics and Reporting
KRA: Analyze social media performance, track key metrics, and generate insightful reports for optimization.
Short Description: Monitor and analyze social media data for informed decision-making.
- Monthly growth in social media followers
- Click-through rate on social media posts
- Engagement rate by platform
- Performance comparison against competitors
5. Paid Social Media Campaign Management
KRA: Plan and execute targeted paid campaigns to drive conversions and brand awareness.
Short Description: Manage paid campaigns for optimal results.
- ROI from paid social media campaigns
- Cost per acquisition (CPA) through paid ads
- Ad engagement rate and click-through rate
- Conversion rate from paid campaigns
6. Influencer and Partner Collaboration
KRA: Identify and collaborate with influencers and partners to expand brand reach and credibility.
Short Description: Foster partnerships for brand growth.
- Number of influencer collaborations per quarter
- Engagement rate on influencer content
- Increase in brand mentions and reach through partnerships
- Generated leads from influencer campaigns
7. Crisis Management and Reputation Monitoring
KRA: Monitor brand mentions, address crises promptly, and maintain a positive brand reputation online.
Short Description: Handle crises effectively to safeguard brand reputation.
- Response time during crisis situations
- Sentiment analysis during crisis management
- Percentage change in brand sentiment post-crisis
- Recovery rate of brand reputation after crises
8. Trend Analysis and Innovation
KRA: Stay updated on social media trends, implement innovative strategies, and adapt to industry changes.
Short Description: Drive innovation in social media strategies for competitive advantage.
- Implementation of new social media features or trends
- Engagement rate on innovative campaigns
- Feedback and response to innovative content
- Competitive analysis and benchmarking of innovative efforts
9. Cross-Functional Collaboration
KRA: Collaborate with marketing, PR, and other departments for integrated campaigns and consistent brand messaging.
Short Description: Foster collaboration across departments for unified brand communication.
- Feedback on cross-functional campaign effectiveness
- Alignment of messaging across departments
- Number of integrated campaigns executed
- Overall impact on brand perception through collaborations
10. Continuous Learning and Development
KRA: Stay abreast of social media best practices, attend training programs, and seek professional growth opportunities.
Short Description: Engage in continuous learning for personal and professional development.
- Participation in social media workshops or courses
- Implementation of new learnings in social media strategies
- Feedback on the impact of professional development on performance
- Personal growth and skill enhancement in the social media field
Real-Time Example of KRA & KPI
Example: Content Creation and Curation
KRA: Developing engaging content resulted in a 30% increase in social media engagement and a 20% growth in brand visibility.
- KPI 1: Number of social media posts published per week
- KPI 2: Average engagement rate on posts
- KPI 3: Increase in shares and retweets
- KPI 4: Conversion rate from social media traffic
This led to improved brand recognition and higher customer engagement levels.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success as a Social Media Coordinator.
Ensure a structured content layout with clear, concise, and measurable KPIs for professional readability and effectiveness in the role of a Social Media Coordinator.
