Social Media Coordinator KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Media Coordinator

1. Content Creation and Curation

KRA: Develop engaging and relevant content for social media platforms to increase brand visibility.

Short Description: Create compelling content for better audience engagement.

• Number of content pieces created per week
• Engagement rate on social media posts
• Number of shares and retweets
• Conversion rate from social media traffic

2. Community Management

KRA: Manage online communities, respond to inquiries, and foster positive interactions with followers.

Short Description: Foster a positive online community through active engagement.

• Average response time to messages and comments
• Number of resolved customer issues
• Percentage increase in follower growth
• Sentiment analysis of community interactions

3. Social Media Strategy Development

KRA: Create and execute social media strategies aligned with business objectives.

Short Description: Develop strategies to achieve social media goals.

• Percentage increase in social media reach and engagement
• Number of new followers gained
• Conversion rate from social media campaigns
• Return on investment (ROI) from social media activities

4. Analytics and Reporting

KRA: Analyze social media performance, track key metrics, and generate insightful reports for optimization.

Short Description: Monitor and analyze social media data for informed decision-making.

• Monthly growth in social media followers
• Click-through rate on social media posts
• Engagement rate by platform
• Performance comparison against competitors

5. Paid Social Media Campaign Management

KRA: Plan and execute targeted paid campaigns to drive conversions and brand awareness.

Short Description: Manage paid campaigns for optimal results.

• ROI from paid social media campaigns
• Cost per acquisition (CPA) through paid ads
• Ad engagement rate and click-through rate
• Conversion rate from paid campaigns

6. Influencer and Partner Collaboration

KRA: Identify and collaborate with influencers and partners to expand brand reach and credibility.

Short Description: Foster partnerships for brand growth.

• Number of influencer collaborations per quarter
• Engagement rate on influencer content
• Increase in brand mentions and reach through partnerships
• Generated leads from influencer campaigns

7. Crisis Management and Reputation Monitoring

KRA: Monitor brand mentions, address crises promptly, and maintain a positive brand reputation online.

Short Description: Handle crises effectively to safeguard brand reputation.

• Response time during crisis situations
• Sentiment analysis during crisis management
• Percentage change in brand sentiment post-crisis
• Recovery rate of brand reputation after crises

8. Trend Analysis and Innovation

KRA: Stay updated on social media trends, implement innovative strategies, and adapt to industry changes.

Short Description: Drive innovation in social media strategies for competitive advantage.

• Implementation of new social media features or trends
• Engagement rate on innovative campaigns
• Feedback and response to innovative content
• Competitive analysis and benchmarking of innovative efforts

9. Cross-Functional Collaboration

KRA: Collaborate with marketing, PR, and other departments for integrated campaigns and consistent brand messaging.

Short Description: Foster collaboration across departments for unified brand communication.

• Feedback on cross-functional campaign effectiveness
• Alignment of messaging across departments
• Number of integrated campaigns executed
• Overall impact on brand perception through collaborations

10. Continuous Learning and Development

KRA: Stay abreast of social media best practices, attend training programs, and seek professional growth opportunities.

Short Description: Engage in continuous learning for personal and professional development.

• Participation in social media workshops or courses
• Implementation of new learnings in social media strategies
• Feedback on the impact of professional development on performance
• Personal growth and skill enhancement in the social media field

Real-Time Example of KRA & KPI

Example: Content Creation and Curation

KRA: Developing engaging content resulted in a 30% increase in social media engagement and a 20% growth in brand visibility.

• KPI 1: Number of social media posts published per week
• KPI 2: Average engagement rate on posts
• KPI 3: Increase in shares and retweets
• KPI 4: Conversion rate from social media traffic

This led to improved brand recognition and higher customer engagement levels.

Key Takeaways

• KRA defines what needs to be done, whereas KPI measures how well it is done.
• KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
• Regular tracking and adjustments ensure success as a Social Media Coordinator.

Ensure a structured content layout with clear, concise, and measurable KPIs for professional readability and effectiveness in the role of a Social Media Coordinator.