Social Media Intern KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Content Creation and Curation

KRA: Responsible for creating and curating engaging content for social media platforms to increase audience engagement.

Short Description: Develop and curate social media content.

• Number of posts created per week
• Average engagement rate per post
• Percentage increase in followers after content updates
• Content reach and impressions metrics

2. Community Management

KRA: Manage and respond to comments, messages, and inquiries on social media platforms to build a positive brand image.

Short Description: Engage with the audience and manage community interactions.

• Response time to messages and comments
• Ratio of positive to negative comments handled
• Number of resolved customer issues through social media
• Growth in positive sentiment towards the brand

3. Social Media Analytics

KRA: Analyze social media performance metrics and provide insights to optimize strategies for increased reach and engagement.

Short Description: Monitor and analyze social media data.

• Monthly growth in followers and engagement
• Click-through rate (CTR) on shared links
• Conversion rate from social media to website visits
• Comparison of performance against industry benchmarks

4. Campaign Planning and Execution

KRA: Plan and execute social media campaigns aligned with marketing objectives to drive traffic and conversions.

Short Description: Develop and implement social media campaigns.

• Number of campaign objectives achieved
• ROI of social media campaigns
• Engagement levels during campaign periods
• Impact of campaigns on website traffic and lead generation

5. Influencer Collaboration

KRA: Identify and collaborate with influencers to amplify brand reach and engagement on social media platforms.

Short Description: Engage influencers for brand promotion.

• Number of influencer partnerships secured
• Engagement metrics from influencer collaborations
• Influencer content reach and impressions
• Conversion rates from influencer-promoted content

6. Trend Analysis and Content Optimization

KRA: Monitor industry trends and optimize content strategies to stay relevant and ahead of competitors.

Short Description: Analyze trends and optimize content.

• Identification of trending topics for content creation
• Engagement levels on trend-based content
• Percentage increase in content relevance over time
• Comparison of content performance with competitors

7. Paid Social Media Advertising

KRA: Create and manage paid advertising campaigns on social media platforms to increase brand visibility and drive conversions.

Short Description: Implement paid advertising strategies.

• ROAS (Return on Advertising Spend) from paid campaigns
• Click-through rate (CTR) and conversion rates from ads
• Ad relevance scores and quality metrics
• Cost per acquisition (CPA) for paid campaigns

8. Brand Monitoring and Reputation Management

KRA: Monitor brand mentions and sentiment on social media, and address any reputation issues promptly.

Short Description: Monitor brand presence and manage reputation.

• Volume of brand mentions and sentiment analysis
• Response time to brand reputation issues
• Percentage increase in positive brand mentions over time
• Resolution rate of negative brand mentions

9. Social Media Collaboration

KRA: Collaborate with cross-functional teams to align social media strategies with overall marketing and business goals.

Short Description: Coordinate social media efforts with other departments.

• Level of alignment between social media and marketing strategies
• Feedback from other departments on social media support
• Number of integrated campaigns across departments
• Impact of collaboration on overall business objectives

10. Continuous Learning and Skill Development

KRA: Stay updated on social media trends, tools, and best practices to enhance skills and performance in the role.

Short Description: Engage in continuous learning and skill enhancement.

• Participation in relevant training programs or webinars
• Application of new skills in social media strategies
• Feedback from supervisors on skill development progress
• Self-assessment of skill improvement over time