Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Content Creation and Curation
KRA: Responsible for creating and curating engaging content for social media platforms to increase audience engagement.
Short Description: Develop and curate social media content.
- Number of posts created per week
- Average engagement rate per post
- Percentage increase in followers after content updates
- Content reach and impressions metrics
KRA: Manage and respond to comments, messages, and inquiries on social media platforms to build a positive brand image.
Short Description: Engage with the audience and manage community interactions.
- Response time to messages and comments
- Ratio of positive to negative comments handled
- Number of resolved customer issues through social media
- Growth in positive sentiment towards the brand
3. Social Media Analytics
KRA: Analyze social media performance metrics and provide insights to optimize strategies for increased reach and engagement.
Short Description: Monitor and analyze social media data.
- Monthly growth in followers and engagement
- Click-through rate (CTR) on shared links
- Conversion rate from social media to website visits
- Comparison of performance against industry benchmarks
4. Campaign Planning and Execution
KRA: Plan and execute social media campaigns aligned with marketing objectives to drive traffic and conversions.
Short Description: Develop and implement social media campaigns.
- Number of campaign objectives achieved
- ROI of social media campaigns
- Engagement levels during campaign periods
- Impact of campaigns on website traffic and lead generation
5. Influencer Collaboration
KRA: Identify and collaborate with influencers to amplify brand reach and engagement on social media platforms.
Short Description: Engage influencers for brand promotion.
- Number of influencer partnerships secured
- Engagement metrics from influencer collaborations
- Influencer content reach and impressions
- Conversion rates from influencer-promoted content
6. Trend Analysis and Content Optimization
KRA: Monitor industry trends and optimize content strategies to stay relevant and ahead of competitors.
Short Description: Analyze trends and optimize content.
- Identification of trending topics for content creation
- Engagement levels on trend-based content
- Percentage increase in content relevance over time
- Comparison of content performance with competitors
7. Paid Social Media Advertising
KRA: Create and manage paid advertising campaigns on social media platforms to increase brand visibility and drive conversions.
Short Description: Implement paid advertising strategies.
- ROAS (Return on Advertising Spend) from paid campaigns
- Click-through rate (CTR) and conversion rates from ads
- Ad relevance scores and quality metrics
- Cost per acquisition (CPA) for paid campaigns
8. Brand Monitoring and Reputation Management
KRA: Monitor brand mentions and sentiment on social media, and address any reputation issues promptly.
Short Description: Monitor brand presence and manage reputation.
- Volume of brand mentions and sentiment analysis
- Response time to brand reputation issues
- Percentage increase in positive brand mentions over time
- Resolution rate of negative brand mentions
9. Social Media Collaboration
KRA: Collaborate with cross-functional teams to align social media strategies with overall marketing and business goals.
Short Description: Coordinate social media efforts with other departments.
- Level of alignment between social media and marketing strategies
- Feedback from other departments on social media support
- Number of integrated campaigns across departments
- Impact of collaboration on overall business objectives
10. Continuous Learning and Skill Development
KRA: Stay updated on social media trends, tools, and best practices to enhance skills and performance in the role.
Short Description: Engage in continuous learning and skill enhancement.
- Participation in relevant training programs or webinars
- Application of new skills in social media strategies
- Feedback from supervisors on skill development progress
- Self-assessment of skill improvement over time
