Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Media Optimization Executive
1. Content Strategy
KRA: Developing and implementing an effective content strategy to enhance social media presence and engagement.
Short Description: Content planning and execution for optimized social media performance.
- Number of content pieces published per week
- Engagement rate on content (likes, comments, shares)
- Conversion rate from social media content
- SEO ranking of social media content
KRA: Building and managing a strong online community to drive brand loyalty and customer interaction.
Short Description: Engaging with the audience to foster a sense of community.
- Response time to customer inquiries
- Growth rate of online community members
- Customer satisfaction ratings
- Number of positive interactions with the community
3. Social Media Analytics
KRA: Analyzing social media data to track performance, identify trends, and make data-driven decisions.
Short Description: Utilizing data for optimizing social media strategies.
- Engagement rate across platforms
- Click-through rate on social media posts
- Conversion rate from social media traffic
- Reach and impressions of social media content
4. Campaign Management
KRA: Planning, executing, and monitoring social media campaigns to meet organizational objectives.
Short Description: Managing campaigns for brand visibility and lead generation.
- ROI of social media campaigns
- Lead generation from campaigns
- Ad performance metrics (CTR, CPC, etc.)
- Alignment of campaign objectives with overall goals
5. Influencer Collaboration
KRA: Identifying, engaging, and managing relationships with influencers to amplify brand reach and credibility.
Short Description: Leveraging influencer partnerships for brand advocacy.
- Engagement rate on influencer collaborations
- Influencer content performance metrics
- Brand mentions by influencers
- Impact of influencer collaborations on brand perception
6. Social Listening
KRA: Monitoring online conversations and sentiment to understand audience preferences and improve brand perception.
Short Description: Listening to audience feedback for brand improvement.
- Sentiment analysis of brand mentions
- Volume and frequency of social mentions
- Issues resolved through social listening
- Competitor benchmarking based on social insights
7. Paid Social Advertising
KRA: Developing and optimizing paid social media campaigns to drive conversions and maximize ROI.
Short Description: Managing paid ads for targeted audience engagement.
- Cost per click (CPC) and cost per acquisition (CPA)
- Conversion rate from paid ads
- Ad relevance scores and engagement metrics
- ROI comparison across different ad platforms
8. Brand Reputation Management
KRA: Monitoring and safeguarding the brand’s online reputation through proactive strategies and crisis management.
Short Description: Protecting brand image through reputation management.
- Online sentiment analysis towards the brand
- Response time and effectiveness during crises
- Number of positive vs. negative brand mentions
- Reputation score improvement over time
9. Cross-Platform Integration
KRA: Ensuring cohesive messaging and branding across all social media platforms for a unified brand identity.
Short Description: Integrating brand communication strategies across platforms.
- Consistency in brand voice and visuals
- Cross-platform engagement metrics comparison
- Unified campaign messaging effectiveness
- Conversion attribution across multiple platforms
10. Trend Analysis and Innovation
KRA: Staying updated on industry trends, emerging technologies, and social media innovations to drive continuous improvement.
Short Description: Innovating strategies based on industry trends.
- Implementation of new social media tools or features
- Adoption of trending content formats (e.g., Stories, Reels)
- Engagement growth from innovative campaigns
- Competitive advantage through early adoption of trends
