Social Media Optimization KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Social Media Optimization Executive

1. Content Strategy

KRA: Developing and implementing an effective content strategy to enhance social media presence and engagement.

Short Description: Content planning and execution for optimized social media performance.

• Number of content pieces published per week
• Engagement rate on content (likes, comments, shares)
• Conversion rate from social media content
• SEO ranking of social media content

2. Community Management

KRA: Building and managing a strong online community to drive brand loyalty and customer interaction.

Short Description: Engaging with the audience to foster a sense of community.

• Response time to customer inquiries
• Growth rate of online community members
• Customer satisfaction ratings
• Number of positive interactions with the community

3. Social Media Analytics

KRA: Analyzing social media data to track performance, identify trends, and make data-driven decisions.

Short Description: Utilizing data for optimizing social media strategies.

• Engagement rate across platforms
• Click-through rate on social media posts
• Conversion rate from social media traffic
• Reach and impressions of social media content

4. Campaign Management

KRA: Planning, executing, and monitoring social media campaigns to meet organizational objectives.

Short Description: Managing campaigns for brand visibility and lead generation.

• ROI of social media campaigns
• Lead generation from campaigns
• Ad performance metrics (CTR, CPC, etc.)
• Alignment of campaign objectives with overall goals

5. Influencer Collaboration

KRA: Identifying, engaging, and managing relationships with influencers to amplify brand reach and credibility.

Short Description: Leveraging influencer partnerships for brand advocacy.

• Engagement rate on influencer collaborations
• Influencer content performance metrics
• Brand mentions by influencers
• Impact of influencer collaborations on brand perception

6. Social Listening

KRA: Monitoring online conversations and sentiment to understand audience preferences and improve brand perception.

Short Description: Listening to audience feedback for brand improvement.

• Sentiment analysis of brand mentions
• Volume and frequency of social mentions
• Issues resolved through social listening
• Competitor benchmarking based on social insights

7. Paid Social Advertising

KRA: Developing and optimizing paid social media campaigns to drive conversions and maximize ROI.

Short Description: Managing paid ads for targeted audience engagement.

• Cost per click (CPC) and cost per acquisition (CPA)
• Conversion rate from paid ads
• Ad relevance scores and engagement metrics
• ROI comparison across different ad platforms

8. Brand Reputation Management

KRA: Monitoring and safeguarding the brand’s online reputation through proactive strategies and crisis management.

Short Description: Protecting brand image through reputation management.

• Online sentiment analysis towards the brand
• Response time and effectiveness during crises
• Number of positive vs. negative brand mentions
• Reputation score improvement over time

9. Cross-Platform Integration

KRA: Ensuring cohesive messaging and branding across all social media platforms for a unified brand identity.

Short Description: Integrating brand communication strategies across platforms.

• Consistency in brand voice and visuals
• Cross-platform engagement metrics comparison
• Unified campaign messaging effectiveness
• Conversion attribution across multiple platforms

10. Trend Analysis and Innovation

KRA: Staying updated on industry trends, emerging technologies, and social media innovations to drive continuous improvement.

Short Description: Innovating strategies based on industry trends.

• Implementation of new social media tools or features
• Adoption of trending content formats (e.g., Stories, Reels)
• Engagement growth from innovative campaigns
• Competitive advantage through early adoption of trends