Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Sorter
1. Content Creation
KRA: Responsible for creating engaging and SEO-friendly content to drive organic traffic.
Short Description: Content creation for Sorter’s online platforms.
- Number of published articles per month
- Organic traffic growth rate
- Keyword ranking improvement
- Engagement metrics (e.g., time on page, bounce rate)
2. On-Page SEO Optimization
KRA: Ensuring on-page elements are optimized for search engines and user experience.
Short Description: Enhancing on-page SEO for Sorter’s website.
- Meta tags optimization completion rate
- Page load speed improvement
- Organic CTR (Click-Through Rate) enhancement
- Mobile-friendliness score enhancement
3. Backlink Building
KRA: Acquiring high-quality backlinks to improve Sorter’s domain authority.
Short Description: Building backlinks for Sorter’s website.
- Number of backlinks acquired from reputable sites
- Domain authority growth rate
- Referral traffic increase from backlinks
- Backlink quality score improvement
4. Technical SEO Management
KRA: Monitoring and optimizing technical aspects of Sorter’s website for better search engine visibility.
Short Description: Managing technical SEO for Sorter’s website.
- Site indexing status and errors resolution rate
- Page speed optimization score
- Structured data implementation completion rate
- Mobile responsiveness improvement
5. SEO Reporting and Analysis
KRA: Generating reports and analyzing data to track SEO performance and make data-driven decisions.
Short Description: Reporting and analyzing SEO data for Sorter.
- Monthly SEO performance report completion
- Keyword ranking analysis and adjustments made
- Competitor analysis insights generated
- Conversion rate optimization recommendations implemented
6. Local SEO Strategy
KRA: Developing and implementing local SEO strategies to improve Sorter’s visibility in local search results.
Short Description: Local SEO optimization for Sorter.
- Local business listings accuracy and completeness rate
- Local keyword ranking improvement
- Local search visibility growth rate
- Local customer reviews and ratings enhancement
7. E-commerce SEO Management
KRA: Optimizing Sorter’s e-commerce platform for better search engine rankings and conversions.
Short Description: Enhancing SEO for Sorter’s e-commerce site.
- Product page optimization completion rate
- E-commerce conversion rate improvement
- Product schema markup implementation rate
- Category page SEO enhancement
8. SEO Training and Knowledge Sharing
KRA: Providing SEO training to internal teams and sharing industry knowledge for continuous improvement.
Short Description: Training and knowledge sharing for Sorter’s SEO.
- Number of SEO training sessions conducted
- Knowledge transfer effectiveness rating
- Internal team SEO skill development progress
- Industry trends updates shared with the team
9. Social Media SEO Integration
KRA: Integrating SEO strategies with Sorter’s social media channels for cross-platform visibility and engagement.
Short Description: SEO-Social Media integration for Sorter.
- Social media posts optimized for SEO completion rate
- Social media engagement metrics improvement
- Referral traffic from social media growth rate
- Social media content SEO performance analysis
10. SEO Risk Management
KRA: Identifying and mitigating SEO risks that could impact Sorter’s online presence and search rankings.
Short Description: Risk management for Sorter’s SEO.
- SEO algorithm update impact assessment and response plan completion
- Backlink audit and toxic link removal rate
- SEO compliance monitoring and adjustments made
- SEO security measures implementation rate
