Strategic Business Development Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Strategic Business Development Manager

1. Market Research and Analysis

KRA: Conduct market research to identify trends, opportunities, and threats for strategic planning.

Short Description: Analyzing market data for informed decision-making.

• Number of market reports analyzed per month
• Accuracy of market trend predictions
• Percentage increase in market share after implementing strategies
• Customer feedback on market perception surveys

2. Strategic Partnerships Development

KRA: Establish and nurture partnerships to expand business reach and offerings.

Short Description: Building strategic alliances for mutual growth.

• Number of new partnerships secured quarterly
• Revenue generated from partner collaborations
• Level of partner satisfaction through feedback surveys
• Percentage increase in brand visibility through partnerships

3. Sales Pipeline Management

KRA: Develop and manage sales pipelines to achieve revenue targets.

Short Description: Ensuring a steady flow of potential clients through the sales process.

• Conversion rate of leads to closed deals
• Average time taken to convert a lead into a customer
• Monthly sales revenue achieved against targets
• Feedback on sales process efficiency from the sales team

4. Product Development Strategy

KRA: Drive product development strategies aligned with market demands.

Short Description: Innovating products to meet customer needs.

• Number of new products launched annually
• Customer satisfaction ratings on new product features
• Market share growth attributed to new product releases
• Time-to-market comparison with industry benchmarks

5. Competitive Analysis and Benchmarking

KRA: Monitor competitors and industry benchmarks to stay ahead in the market.

Short Description: Understanding the competitive landscape for strategic positioning.

• Regular tracking of competitor activities and strategies
• Market share comparison with key competitors
• Customer feedback on perceived strengths and weaknesses of competitors
• Number of competitive insights incorporated into the business strategy

6. Client Relationship Management

KRA: Build and maintain strong relationships with existing and potential clients.

Short Description: Enhancing customer loyalty and retention.

• Client satisfaction scores through feedback surveys
• Client retention rate against industry standards
• Number of upsell and cross-sell opportunities identified and executed
• Average response time to client queries or concerns

7. Business Expansion Strategies

KRA: Identify and implement growth strategies for expanding business operations.

Short Description: Driving business growth through strategic initiatives.

• Percentage increase in revenue from new markets or segments
• Successful launch of new business units or locations
• ROI on expansion projects compared to initial projections
• Employee feedback on readiness and support for expansion efforts

8. Key Account Management

KRA: Manage key accounts to ensure satisfaction, retention, and growth.

Short Description: Maximizing value from key client relationships.

• Key account revenue growth percentage quarterly
• Net Promoter Score (NPS) of key accounts
• Number of successful upselling or cross-selling activities with key clients
• Client feedback on the quality of account management services

9. Innovation and Thought Leadership

KRA: Foster a culture of innovation and thought leadership within the organization.

Short Description: Encouraging creativity and strategic thinking for industry influence.

• Number of innovative ideas implemented annually
• Recognition and awards received for thought leadership initiatives
• Employee engagement in innovation programs and feedback surveys
• Industry recognition and mentions in thought leadership publications

10. Performance Metrics Reporting

KRA: Develop and present performance metrics reports to key stakeholders.

Short Description: Communicating business performance effectively through data.

• Accuracy and timeliness of performance reports delivered
• Stakeholder feedback on the relevance and clarity of reports
• Number of actionable insights derived from performance data
• Improvement in business decision-making based on report recommendations