Technical Business Development Manager KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Technical Business Development Manager

1. Business Strategy Development

KRA: Develop and implement strategic plans to drive business growth and market expansion.

Short Description: Strategic planning and execution for business development.

• KPI 1: Percentage increase in market share.
• KPI 2: Number of new business partnerships formed.
• KPI 3: Revenue growth from new business initiatives.
• KPI 4: Successful implementation of at least 2 new strategic initiatives quarterly.

2. Client Relationship Management

KRA: Nurture and maintain strong relationships with key clients to ensure customer satisfaction and retention.

Short Description: Building and managing client relationships for business sustainability.

• KPI 1: Client satisfaction score above 90%.
• KPI 2: Client retention rate of 95% or higher.
• KPI 3: Increase in upsell and cross-sell revenue from existing clients by 15% annually.
• KPI 4: Average response time to client queries within 24 hours.

3. Market Research and Analysis

KRA: Conduct in-depth market research and analysis to identify opportunities, threats, and market trends.

Short Description: Data-driven insights for informed business decisions.

• KPI 1: Completion of quarterly market analysis reports.
• KPI 2: Identification of at least 3 new market opportunities annually.
• KPI 3: Competitive analysis conducted bi-annually.
• KPI 4: Regular presentation of market insights to the leadership team.

4. Product Development and Innovation

KRA: Drive product development initiatives and foster innovation to meet market demand and stay ahead of competitors.

Short Description: Innovating product offerings for competitive advantage.

• KPI 1: Launch of at least 2 new products or features per year.
• KPI 2: Percentage increase in customer engagement with new product releases.
• KPI 3: Number of patents or intellectual property rights secured annually.
• KPI 4: Product development cycle time reduction by 10% through process improvements.

5. Sales and Revenue Growth

KRA: Develop and execute strategies to drive sales growth and achieve revenue targets.

Short Description: Driving sales performance for business success.

• KPI 1: Achieve quarterly sales targets with a 15% growth rate.
• KPI 2: Increase in average deal size by 10% annually.
• KPI 3: Conversion rate improvement on key sales funnels by 20%.
• KPI 4: Implementation of a new sales strategy resulting in a 25% revenue increase.

6. Team Leadership and Development

KRA: Lead and mentor the business development team to enhance their skills and performance.

Short Description: Building a high-performing business development team.

• KPI 1: Team performance appraisal completion bi-annually.
• KPI 2: Training sessions conducted for team skill enhancement quarterly.
• KPI 3: Employee satisfaction score above 80% in the team engagement survey.
• KPI 4: Promotion of at least 2 team members annually based on performance.

7. Risk Management and Compliance

KRA: Identify potential business risks, ensure compliance with regulations, and develop risk mitigation strategies.

Short Description: Ensuring business compliance and risk mitigation.

• KPI 1: Completion of quarterly risk assessment reports.
• KPI 2: Zero compliance violations reported in audits throughout the year.
• KPI 3: Implementation of 2 new risk mitigation strategies annually.
• KPI 4: Regular training sessions on compliance for all relevant departments.

8. Collaboration and Partnerships

KRA: Foster collaborations with external partners and stakeholders to drive business growth and innovation.

Short Description: Building strategic partnerships for mutual benefits.

• KPI 1: Number of new partnerships formed per quarter.
• KPI 2: Increase in joint projects with partners by 20% annually.
• KPI 3: Successful implementation of a strategic alliance resulting in revenue growth.
• KPI 4: Partner satisfaction score above 85% in feedback surveys.

9. Technology Integration and Digital Transformation

KRA: Drive the integration of technology solutions and lead digital transformation initiatives for business efficiency.

Short Description: Leveraging technology for business optimization.

• KPI 1: Implementation of a new technology solution for process automation annually.
• KPI 2: Increase in operational efficiency by 15% through technology integration.
• KPI 3: Employee adoption rate of new digital tools above 90%.
• KPI 4: Cost savings achieved through technology implementation documented quarterly.

10. Performance Measurement and Reporting

KRA: Establish performance metrics, track KPIs, and generate regular reports for business performance evaluation.

Short Description: Monitoring and reporting on key performance indicators.

• KPI 1: Timely reporting of monthly KPI dashboards to the leadership team.
• KPI 2: Quarterly performance review meetings with department heads.
• KPI 3: Comparison of actual performance against targets with variance analysis quarterly.
• KPI 4: Implementation of at least 2 performance improvement initiatives based on KPI analysis annually.

Real-Time Example of KRA & KPI

Real-World Example

KRA: Implementing a new customer relationship management (CRM) system to enhance client interactions and improve customer retention.

• KPI 1: Increase in client satisfaction scores by 15% within the first quarter of CRM implementation.
• KPI 2: Reduction in customer churn rate by 10% within six months of CRM rollout.
• KPI 3: 20% increase in upsell revenue from existing clients using CRM data insights.
• KPI 4: Average response time to client inquiries reduced to less than 12 hours post-CRM implementation.

The successful implementation of the CRM system led to improved client relationships, increased revenue, and enhanced operational efficiency.

Key Takeaways

• KRA defines what needs to be done, whereas KPI measures how well it is done.
• KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
• Regular tracking and adjustments ensure success in the role of a Technical Business Development Manager.