Telesales Executive Job Description
As a Telesales Executive, your role involves engaging potential customers over the phone to promote and sell products or services. You will be responsible for driving sales through effective communication and building strong customer relationships.
Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)
1. Sales Calls Management
KRA: Handle outbound sales calls efficiently to generate leads and conversions.
Short Description: Manage and track outbound sales calls for lead generation.
- Number of calls made per day
- Conversion rate from calls to sales
- Average call duration
- Percentage of follow-up calls completed
2. Product Knowledge
KRA: Possess in-depth knowledge of products/services to effectively communicate benefits to customers.
Short Description: Maintain comprehensive product knowledge for customer engagement.
- Product knowledge assessment scores
- Customer feedback on product understanding
- Number of upsells based on product knowledge
- Training hours completed on product updates
3. Customer Relationship Management
KRA: Build and maintain strong relationships with customers to enhance loyalty and retention.
Short Description: Foster customer relationships for repeat business.
- Customer satisfaction ratings
- Number of repeat purchases from existing customers
- Customer retention rate
- Feedback on customer service interactions
4. Sales Targets Achievement
KRA: Meet or exceed sales targets to contribute to the overall revenue goals of the organization.
Short Description: Achieve set sales targets for business growth.
- Sales revenue generated
- Comparison of actual vs. target sales
- Number of new customers acquired
- Percentage increase in sales over time
5. Call Handling Efficiency
KRA: Ensure prompt and professional handling of calls to maximize sales opportunities.
Short Description: Efficiently manage call handling for improved sales outcomes.
- Call response time
- Call resolution rate
- Customer feedback on call experience
- Number of successful call closures
6. Sales Pipeline Management
KRA: Manage the sales pipeline effectively to track progress and prioritize leads.
Short Description: Maintain and optimize the sales pipeline for increased conversions.
- Number of leads in the pipeline
- Conversion rate at each stage of the pipeline
- Average time to close a deal
- Percentage increase in pipeline value
7. Communication Skills
KRA: Demonstrate excellent communication skills to convey product benefits and handle customer queries effectively.
Short Description: Exhibit strong communication skills for customer engagement.
- Customer feedback on communication effectiveness
- Number of resolved customer queries
- Quality of interactions with customers
- Training hours on communication improvement
8. Team Collaboration
KRA: Collaborate with team members and support colleagues to achieve collective sales goals.
Short Description: Foster teamwork for enhanced sales performance.
- Team sales target achievement rate
- Contribution to team success metrics
- Feedback on teamwork from peers
- Participation in team training and development activities
9. Reporting and Analysis
KRA: Provide regular sales reports and analysis to track performance and identify areas for improvement.
Short Description: Generate reports for sales performance evaluation.
- Accuracy of sales reports
- Insights from sales data analysis
- Implementation of improvement strategies based on analysis
- Report submission timeliness
10. Professional Development
KRA: Continuously develop skills and knowledge to enhance sales effectiveness and career growth.
Short Description: Pursue ongoing professional development for career advancement.
- Participation in relevant training programs
- Acquisition of new sales techniques or certifications
- Feedback on skill enhancement from supervisors
- Application of new skills in sales performance
Real-Time Example of KRA & KPI
Example: Sales Calls Management
KRA: Ensuring each telesales executive makes a minimum of 50 outbound calls daily to drive lead generation and conversions.
- KPI 1: Number of calls made per day – Target: 50 calls
- KPI 2: Conversion rate from calls to sales – Target: 20%
- KPI 3: Average call duration – Target: 3 minutes
- KPI 4: Percentage of follow-up calls completed – Target: 80%
This example demonstrates how setting specific KPIs for sales calls management can lead to increased lead generation and conversions, contributing to overall sales success.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in Telesales Executive.
Follow this structured format to outline the KRAs and KPIs of a Telesales Executive role effectively.
