Telesales Executive OKR

Objectives and Key Results (OKRs)

Role Overview:

The Telesales Executive OKR plays a critical role in the Telecommunications industry by driving revenue growth through outbound and inbound call campaigns. This position is responsible for lead conversion, customer engagement, and product promotion, aligning with the industry’s need for aggressive sales strategies and personalized customer communication.

Objective 1: Increase Monthly Sales Revenue

Key Results:

• Achieve ₹5,00,000 in monthly sales through telesales efforts.
• Convert at least 25% of qualified leads into paying customers.
• Upsell add-on services to 15% of all converted customers.
• Maintain an average deal size of ₹3,000 or more.
• Track and report weekly revenue performance with 100% accuracy.

Objective 2: Improve Lead Conversion Efficiency

Key Results:

• Follow up with 100% of assigned leads within 24 hours.
• Qualify and document 90% of all contacted leads using CRM tools.
• Increase call-to-conversion ratio from 10% to 15% within the quarter.
• Identify top-performing lead sources and focus 70% of efforts on them.
• Reduce average lead conversion time by 20% through better pitch alignment.

Objective 3: Enhance Customer Engagement & Communication

Key Results:

• Conduct at least 80 quality calls per day with a minimum 2-minute average duration.
• Achieve a customer satisfaction rating of 4.5/5 or higher in post-call surveys.
• Resolve 95% of customer queries on the first call.
• Personalize pitches based on customer data in 100% of conversations.
• Maintain 100% compliance with call scripts and brand voice.

Objective 4: Strengthen Product Knowledge and Upselling Skills

Key Results:

• Complete 100% of monthly product training modules on time.
• Pass quarterly product knowledge test with 90% or higher score.
• Identify upselling opportunities in 30% of qualified conversations.
• Offer the most relevant product package in at least 90% of calls.
• Attend and participate in all team sales strategy meetings.

Objective 5: Improve CRM Utilization and Reporting

Key Results:

• Log 100% of calls and interactions into CRM within the same working day.
• Maintain accurate records of deal stages, notes, and follow-ups for 95% of leads.
• Create weekly reports showcasing lead status and opportunity funnel.
• Use CRM analytics to identify at least 2 new sales opportunities weekly.
• Ensure 100% data hygiene across all CRM entries.

Conclusion:

The role of Telesales Executive is pivotal in the Telecommunications sector, ensuring strong customer engagement, faster lead conversion, and increased revenue. By achieving the outlined OKRs, professionals in this role contribute significantly to market expansion and business success.

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