Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Veterinary Pharmaceutical Sales Representative
1. Sales Target Achievement
KRA: Achieving sales targets set for veterinary pharmaceutical products.
Short Description: Meeting or exceeding monthly/quarterly sales goals.
- Monthly Sales Revenue
- Number of New Clients Acquired
- Conversion Rate of Leads to Sales
- Percentage Growth in Sales
2. Product Knowledge and Training
KRA: Maintaining in-depth knowledge of veterinary pharmaceutical products and providing training to clients.
Short Description: Being a product expert and educating customers.
- Successful Completion of Product Training Sessions
- Customer Satisfaction with Product Information Provided
- Number of Clients Participating in Training Programs
- Knowledge Assessment Scores of Clients Post-Training
3. Customer Relationship Management
KRA: Building and nurturing relationships with veterinary clinics and professionals.
Short Description: Fostering strong client partnerships and loyalty.
- Customer Retention Rate
- Number of Repeat Orders from Existing Clients
- Client Feedback Score on Service Quality
- Response Time to Client Inquiries
4. Market Research and Analysis
KRA: Conducting market research to identify trends and opportunities in the veterinary pharmaceutical industry.
Short Description: Staying informed about market dynamics and competition.
- Market Share Growth
- Competitor Analysis Reports Generated
- Identification of New Market Segments
- Trend Analysis Reports Submitted
5. Territory Management
KRA: Efficiently managing and expanding sales territory for maximum coverage.
Short Description: Optimizing geographic reach for sales opportunities.
- Geographic Coverage Expansion Rate
- Number of New Accounts Opened in Untapped Areas
- Frequency of Territory Visitations
- Sales Growth in Targeted Territories
6. Promotional Activities Execution
KRA: Planning and implementing promotional campaigns for veterinary pharmaceutical products.
Short Description: Driving product awareness and demand through marketing initiatives.
- ROI of Marketing Campaigns
- Participation Rate in Promotional Events
- Number of Leads Generated from Promotions
- Conversion Rate from Promotional Activities
7. Inventory Management
KRA: Monitoring and managing stock levels of veterinary pharmaceutical products.
Short Description: Ensuring product availability and minimizing stockouts.
- Stock Turnover Rate
- Percentage of Stockout Instances
- Accuracy of Inventory Forecasting
- Inventory Holding Costs Optimization
8. Regulatory Compliance
KRA: Ensuring adherence to regulatory requirements in the sale and promotion of veterinary pharmaceuticals.
Short Description: Compliance with industry laws and guidelines.
- Number of Compliance Audits Passed
- Zero Regulatory Violations Recorded
- Completion of Regulatory Training Programs
- Timely Submission of Regulatory Reports
9. Reporting and Analysis
KRA: Generating reports and analyzing sales data to drive informed decision-making.
Short Description: Providing insights for strategic planning based on data.
- Accuracy of Sales Reports
- Identification of Sales Trends and Patterns
- Recommendations Implemented from Data Analysis
- Timeliness of Report Submissions
10. Continuous Learning and Development
KRA: Engaging in ongoing learning and skill development to enhance sales capabilities.
Short Description: Commitment to personal and professional growth.
- Participation in Sales Training Programs
- Acquisition of New Sales Techniques
- Application of Learned Skills in Sales Activities
- Feedback from Sales Manager on Skill Improvement
