Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Web Developer And Designer
1. Website Development
KRA: Responsible for developing and maintaining websites to ensure optimal functionality and user experience.
Short Description: Create and update websites for seamless user interaction.
- Number of website updates per month
- Page loading speed optimization
- Percentage increase in website traffic
- Conversion rate on landing pages
2. Graphic Design
KRA: Design visually appealing graphics and layouts for websites and digital platforms.
Short Description: Enhance user engagement through creative visuals.
- Number of new graphic designs created
- Feedback on design aesthetics from stakeholders
- Adherence to brand guidelines
- User interaction with designed elements
3. SEO Optimization
KRA: Implement SEO strategies to improve website visibility and search engine rankings.
Short Description: Enhance website visibility through SEO techniques.
- Keyword ranking improvement on search engines
- Organic traffic growth percentage
- Backlink acquisition rate
- Click-through rate (CTR) on organic search results
4. Mobile Responsiveness
KRA: Ensure websites are mobile-responsive for seamless user experience across devices.
Short Description: Optimize websites for mobile viewing.
- Mobile loading speed compared to desktop
- Mobile bounce rate reduction
- User engagement on mobile devices
- Mobile conversion rate optimization
5. Content Management
KRA: Curate and manage website content to convey the right message and information.
Short Description: Maintain engaging and relevant content on websites.
- Content update frequency
- User engagement with content
- Time spent on pages with high-quality content
- Content sharing and virality metrics
6. E-commerce Integration
KRA: Integrate e-commerce functionalities to enable online transactions and sales.
Short Description: Facilitate seamless online shopping experiences.
- Number of successful transactions
- Conversion rate on e-commerce pages
- Cart abandonment rate reduction
- Revenue generated through online sales
7. User Experience (UX) Design
KRA: Design intuitive and user-friendly interfaces for enhanced user experience.
Short Description: Improve user satisfaction and interaction through UX design.
- User satisfaction survey results
- Usability testing feedback
- Time spent on pages with improved UX
- User retention and return visits
8. Performance Monitoring
KRA: Monitor website performance metrics and analyze data to make informed decisions.
Short Description: Track and optimize website performance for better outcomes.
- Website uptime percentage
- Average session duration on the website
- Conversion funnel analysis
- Website traffic sources and referral patterns
9. Cross-Browser Compatibility
KRA: Ensure websites function consistently across different web browsers and platforms.
Short Description: Guarantee seamless user experience regardless of browser choice.
- Compatibility testing reports for major browsers
- Bug fixes related to browser-specific issues
- User feedback regarding browser compatibility
- Conversion rate across different browsers
10. Client Communication
KRA: Communicate effectively with clients to understand requirements and provide timely updates.
Short Description: Foster strong client relationships through clear communication.
- Client satisfaction survey results
- Response time to client queries
- Client feedback on project milestones
- Number of project revisions requested by clients
Real-Time Example of KRA & KPI
Client Website Redesign Project
KRA: During a client website redesign project, the team focused on improving the user experience by implementing a mobile-first design approach.
- KPI 1: Mobile bounce rate decreased by 15% post-redesign
- KPI 2: Mobile conversion rate increased by 20% after optimization
- KPI 3: User engagement metrics improved on mobile devices by 25%
- KPI 4: Positive feedback received from users on the new mobile interface
The successful redesign led to higher user satisfaction, increased conversions, and improved mobile performance indicators.
Key Takeaways
- KRA defines what needs to be done, whereas KPI measures how well it is done.
- KPIs should always be SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
- Regular tracking and adjustments ensure success in Web Developer And Designer roles.
