Web Developer And Graphic Designer KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Web Developer And Graphic Designer

1. Web Development

KRA: Responsible for creating and maintaining websites that are visually appealing and functional.

Short Description: Develop and optimize website designs.

• Number of completed website projects per month
• Average loading time of websites developed
• Conversion rate of website visitors
• Percentage increase in organic traffic to websites

2. Graphic Design

KRA: Designing visually compelling graphics for various digital platforms and marketing materials.

Short Description: Create engaging graphic designs.

• Number of design projects completed within deadlines
• Client satisfaction rating on design quality
• Number of design iterations per project
• Engagement metrics on social media graphics created

3. SEO Optimization

KRA: Implementing SEO strategies to improve website visibility and search engine rankings.

Short Description: Optimize websites for search engines.

• Keyword ranking improvements on search engines
• Percentage increase in organic search traffic
• Number of backlinks generated
• SEO audit scores for websites

4. User Experience (UX) Design

KRA: Enhancing user experience by designing intuitive interfaces and interactive elements.

Short Description: Improve website usability and interaction.

• User satisfaction rating on website usability
• Average time spent on website pages
• Conversion rate of website visitors to leads
• Number of positive user feedback received

5. Brand Identity Development

KRA: Creating consistent brand visuals and messaging across all platforms.

Short Description: Establish and maintain brand identity.

• Consistency of brand visuals across marketing materials
• Brand recognition metrics in target audience surveys
• Number of brand guidelines updated
• Brand sentiment analysis on social media platforms

6. Mobile Responsive Design

KRA: Designing websites and graphics that are optimized for mobile devices.

Short Description: Ensure mobile responsiveness of designs.

• Mobile-friendliness score of websites
• Percentage of website traffic from mobile devices
• User retention rate on mobile versions of websites
• Number of mobile design improvements implemented

7. Content Management

KRA: Managing and updating website content to ensure relevance and freshness.

Short Description: Maintain up-to-date website content.

• Frequency of content updates on websites
• Percentage increase in website engagement after content updates
• Content relevancy score based on user feedback
• SEO performance of updated content

8. Cross-functional Collaboration

KRA: Collaborating with other teams such as marketing and development to align design strategies.

Short Description: Foster teamwork and communication.

• Number of successful cross-department projects completed
• Feedback from other teams on collaboration effectiveness
• Alignment of design goals with overall business objectives
• Improvement in project delivery timelines due to collaboration

9. Continuous Learning and Skill Development

KRA: Keeping up-to-date with industry trends and enhancing design skills.

Short Description: Pursue professional growth and development.

• Number of professional development courses completed
• Improved design software proficiency scores
• Peer recognition for skill advancement
• Implementation of new design trends in projects

10. Performance Analysis and Reporting

KRA: Analyzing design performance metrics and preparing reports for management.

Short Description: Track and report design effectiveness.

• Accuracy and timeliness of design performance reports
• Actionable insights derived from design analytics
• Improvement in design KPIs over time
• Feedback from management on report quality and usefulness