Key Responsibility Areas (KRA) & Key Performance Indicators (KPI) for Web Developer And Graphic Designer
1. Web Development
KRA: Responsible for creating and maintaining websites that are visually appealing and functional.
Short Description: Develop and optimize website designs.
- Number of completed website projects per month
- Average loading time of websites developed
- Conversion rate of website visitors
- Percentage increase in organic traffic to websites
2. Graphic Design
KRA: Designing visually compelling graphics for various digital platforms and marketing materials.
Short Description: Create engaging graphic designs.
- Number of design projects completed within deadlines
- Client satisfaction rating on design quality
- Number of design iterations per project
- Engagement metrics on social media graphics created
3. SEO Optimization
KRA: Implementing SEO strategies to improve website visibility and search engine rankings.
Short Description: Optimize websites for search engines.
- Keyword ranking improvements on search engines
- Percentage increase in organic search traffic
- Number of backlinks generated
- SEO audit scores for websites
4. User Experience (UX) Design
KRA: Enhancing user experience by designing intuitive interfaces and interactive elements.
Short Description: Improve website usability and interaction.
- User satisfaction rating on website usability
- Average time spent on website pages
- Conversion rate of website visitors to leads
- Number of positive user feedback received
5. Brand Identity Development
KRA: Creating consistent brand visuals and messaging across all platforms.
Short Description: Establish and maintain brand identity.
- Consistency of brand visuals across marketing materials
- Brand recognition metrics in target audience surveys
- Number of brand guidelines updated
- Brand sentiment analysis on social media platforms
6. Mobile Responsive Design
KRA: Designing websites and graphics that are optimized for mobile devices.
Short Description: Ensure mobile responsiveness of designs.
- Mobile-friendliness score of websites
- Percentage of website traffic from mobile devices
- User retention rate on mobile versions of websites
- Number of mobile design improvements implemented
7. Content Management
KRA: Managing and updating website content to ensure relevance and freshness.
Short Description: Maintain up-to-date website content.
- Frequency of content updates on websites
- Percentage increase in website engagement after content updates
- Content relevancy score based on user feedback
- SEO performance of updated content
8. Cross-functional Collaboration
KRA: Collaborating with other teams such as marketing and development to align design strategies.
Short Description: Foster teamwork and communication.
- Number of successful cross-department projects completed
- Feedback from other teams on collaboration effectiveness
- Alignment of design goals with overall business objectives
- Improvement in project delivery timelines due to collaboration
9. Continuous Learning and Skill Development
KRA: Keeping up-to-date with industry trends and enhancing design skills.
Short Description: Pursue professional growth and development.
- Number of professional development courses completed
- Improved design software proficiency scores
- Peer recognition for skill advancement
- Implementation of new design trends in projects
10. Performance Analysis and Reporting
KRA: Analyzing design performance metrics and preparing reports for management.
Short Description: Track and report design effectiveness.
- Accuracy and timeliness of design performance reports
- Actionable insights derived from design analytics
- Improvement in design KPIs over time
- Feedback from management on report quality and usefulness
