Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Website And Social Media Manager
1. Content Strategy Development
KRA: Developing an effective content strategy to drive engagement and traffic.
Short Description: Strategy development for content success.
- KPI 1: Increase in organic website traffic.
- KPI 2: Growth in social media engagement metrics.
- KPI 3: Content conversion rate improvement.
- KPI 4: Number of backlinks acquired through content.
2. Social Media Management
KRA: Managing social media platforms to enhance brand presence and engagement.
Short Description: Effective management of social channels.
- KPI 1: Growth in social media followers/likes.
- KPI 2: Increase in social media reach and impressions.
- KPI 3: Engagement rate on social media posts.
- KPI 4: Number of social media referrals to the website.
3. SEO Optimization
KRA: Implementing SEO strategies to improve website visibility and ranking.
Short Description: Enhancing website SEO performance.
- KPI 1: Keyword rankings improvement on search engines.
- KPI 2: Increase in organic search traffic to the website.
- KPI 3: Reduction in website bounce rate.
- KPI 4: Growth in the number of indexed pages by search engines.
4. Content Creation and Curation
KRA: Creating and curating high-quality content for various platforms.
Short Description: Crafting engaging and relevant content.
- KPI 1: Content publication frequency and consistency.
- KPI 2: User engagement metrics on created content.
- KPI 3: Content sharing and virality metrics.
- KPI 4: Content performance comparison against industry benchmarks.
5. Performance Analytics
KRA: Analyzing website and social media performance data to optimize strategies.
Short Description: Data-driven decision-making for performance improvement.
- KPI 1: Increase in overall website traffic and user sessions.
- KPI 2: Social media ROI and conversion tracking.
- KPI 3: Performance of paid advertising campaigns.
- KPI 4: Improvement in website and social media engagement metrics.
KRA: Building and nurturing online communities for brand advocacy.
Short Description: Fostering a loyal and engaged community.
- KPI 1: Growth in community size and active participation.
- KPI 2: Increase in user-generated content and testimonials.
- KPI 3: Community sentiment analysis and feedback ratings.
- KPI 4: Community-driven initiatives and campaigns success rate.
7. Campaign Management
KRA: Planning and executing marketing campaigns across platforms.
Short Description: Effective campaign planning and execution.
- KPI 1: Campaign reach and impressions tracking.
- KPI 2: Conversion rates and lead generation from campaigns.
- KPI 3: Return on ad spend (ROAS) for paid campaigns.
- KPI 4: Campaign performance comparison against set goals.
8. Brand Reputation Management
KRA: Monitoring and maintaining the brand’s online reputation.
Short Description: Upholding positive brand image online.
- KPI 1: Brand sentiment analysis and reputation scores.
- KPI 2: Handling and resolving customer complaints effectively.
- KPI 3: Increase in positive brand mentions and reviews.
- KPI 4: Crisis management response time and resolution rate.
9. Influencer Collaboration
KRA: Collaborating with influencers to amplify brand reach and engagement.
Short Description: Leveraging influencer partnerships for brand growth.
- KPI 1: Influencer engagement and content performance metrics.
- KPI 2: Increase in brand mentions and awareness through influencers.
- KPI 3: Influencer-driven conversions and sales tracking.
- KPI 4: Long-term influencer relationship success and retention rate.
10. Continuous Learning and Development
KRA: Staying updated with industry trends and technologies for professional growth.
Short Description: Commitment to ongoing learning and skill development.
- KPI 1: Participation in relevant industry conferences and workshops.
- KPI 2: Certification achievements in digital marketing and social media.
- KPI 3: Implementation of new strategies based on learned skills.
- KPI 4: Mentorship or knowledge-sharing initiatives within the team.
