Website And Social Media Manager KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Website And Social Media Manager

1. Content Strategy Development

KRA: Developing an effective content strategy to drive engagement and traffic.

Short Description: Strategy development for content success.

• KPI 1: Increase in organic website traffic.
• KPI 2: Growth in social media engagement metrics.
• KPI 3: Content conversion rate improvement.
• KPI 4: Number of backlinks acquired through content.

2. Social Media Management

KRA: Managing social media platforms to enhance brand presence and engagement.

Short Description: Effective management of social channels.

• KPI 1: Growth in social media followers/likes.
• KPI 2: Increase in social media reach and impressions.
• KPI 3: Engagement rate on social media posts.
• KPI 4: Number of social media referrals to the website.

3. SEO Optimization

KRA: Implementing SEO strategies to improve website visibility and ranking.

Short Description: Enhancing website SEO performance.

• KPI 1: Keyword rankings improvement on search engines.
• KPI 2: Increase in organic search traffic to the website.
• KPI 3: Reduction in website bounce rate.
• KPI 4: Growth in the number of indexed pages by search engines.

4. Content Creation and Curation

KRA: Creating and curating high-quality content for various platforms.

Short Description: Crafting engaging and relevant content.

• KPI 1: Content publication frequency and consistency.
• KPI 2: User engagement metrics on created content.
• KPI 3: Content sharing and virality metrics.
• KPI 4: Content performance comparison against industry benchmarks.

5. Performance Analytics

KRA: Analyzing website and social media performance data to optimize strategies.

Short Description: Data-driven decision-making for performance improvement.

• KPI 1: Increase in overall website traffic and user sessions.
• KPI 2: Social media ROI and conversion tracking.
• KPI 3: Performance of paid advertising campaigns.
• KPI 4: Improvement in website and social media engagement metrics.

6. Community Engagement

KRA: Building and nurturing online communities for brand advocacy.

Short Description: Fostering a loyal and engaged community.

• KPI 1: Growth in community size and active participation.
• KPI 2: Increase in user-generated content and testimonials.
• KPI 3: Community sentiment analysis and feedback ratings.
• KPI 4: Community-driven initiatives and campaigns success rate.

7. Campaign Management

KRA: Planning and executing marketing campaigns across platforms.

Short Description: Effective campaign planning and execution.

• KPI 1: Campaign reach and impressions tracking.
• KPI 2: Conversion rates and lead generation from campaigns.
• KPI 3: Return on ad spend (ROAS) for paid campaigns.
• KPI 4: Campaign performance comparison against set goals.

8. Brand Reputation Management

KRA: Monitoring and maintaining the brand’s online reputation.

Short Description: Upholding positive brand image online.

• KPI 1: Brand sentiment analysis and reputation scores.
• KPI 2: Handling and resolving customer complaints effectively.
• KPI 3: Increase in positive brand mentions and reviews.
• KPI 4: Crisis management response time and resolution rate.

9. Influencer Collaboration

KRA: Collaborating with influencers to amplify brand reach and engagement.

Short Description: Leveraging influencer partnerships for brand growth.

• KPI 1: Influencer engagement and content performance metrics.
• KPI 2: Increase in brand mentions and awareness through influencers.
• KPI 3: Influencer-driven conversions and sales tracking.
• KPI 4: Long-term influencer relationship success and retention rate.

10. Continuous Learning and Development

KRA: Staying updated with industry trends and technologies for professional growth.

Short Description: Commitment to ongoing learning and skill development.

• KPI 1: Participation in relevant industry conferences and workshops.
• KPI 2: Certification achievements in digital marketing and social media.
• KPI 3: Implementation of new strategies based on learned skills.
• KPI 4: Mentorship or knowledge-sharing initiatives within the team.