Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs)
1. Content Strategy
KRA: Develop and implement an effective content strategy to drive traffic and engagement.
Short Description: Strategize content for maximum impact.
- Monthly organic traffic growth rate
- Engagement metrics (time on page, bounce rate)
- Number of backlinks acquired
- Content conversion rate
2. Keyword Research and Optimization
KRA: Conduct thorough keyword research and optimize content for search engines.
Short Description: Drive targeted traffic through optimized keywords.
- Keyword ranking improvement
- Organic search traffic increase
- Click-through rate (CTR) from search results
- Keyword density and placement in content
3. On-Page SEO
KRA: Implement on-page SEO best practices to enhance website visibility.
Short Description: Optimize website elements for search engines.
- Page load speed optimization
- Meta tags optimization
- Internal linking strategy effectiveness
- Mobile-friendliness score improvement
4. Off-Page SEO and Link Building
KRA: Develop a robust off-page SEO strategy and acquire high-quality backlinks.
Short Description: Enhance website authority through quality link building.
- Number of referring domains
- Backlink quality (DA, PA)
- Social signals impact on rankings
- Link outreach success rate
5. Technical SEO
KRA: Audit and optimize technical aspects of the website for better search engine crawling and indexing.
Short Description: Ensure website is technically sound for SEO.
- Crawl error resolution
- XML sitemap health
- Robots.txt efficiency
- Schema markup implementation
6. Content Marketing
KRA: Develop and execute content marketing initiatives to increase brand visibility and reach.
Short Description: Drive brand awareness through content.
- Content shares and virality
- Email subscriber growth rate
- Lead generation from content
- Content ROI measurement
7. Local SEO Optimization
KRA: Optimize local search presence to attract geographically targeted audience.
Short Description: Improve local search visibility.
- Local search rankings improvement
- Google My Business listing performance
- Local citation consistency and accuracy
- Customer reviews and ratings
8. SEO Performance Tracking
KRA: Monitor and analyze SEO performance metrics to make data-driven decisions.
Short Description: Track and analyze SEO effectiveness.
- Organic traffic trends
- Keyword ranking changes
- Conversion rate from organic traffic
- SEO campaign ROI
9. Competitor Analysis
KRA: Conduct regular competitor analysis to identify opportunities and threats in the SEO landscape.
Short Description: Stay ahead by understanding competitor strategies.
- Competitor keyword ranking comparison
- Backlink gap analysis
- Content gap identification
- Competitor traffic analysis
10. SEO Reporting and Insights
KRA: Prepare comprehensive SEO reports with actionable insights for continuous improvement.
Short Description: Provide meaningful SEO performance reports.
- Monthly SEO progress reports
- Key performance trend analysis
- Recommendations for optimization
- Impact of SEO efforts on business goals
