Write KRA/KPI

Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs)

1. Content Strategy

KRA: Develop and implement an effective content strategy to drive traffic and engagement.

Short Description: Strategize content for maximum impact.

• Monthly organic traffic growth rate
• Engagement metrics (time on page, bounce rate)
• Number of backlinks acquired
• Content conversion rate

2. Keyword Research and Optimization

KRA: Conduct thorough keyword research and optimize content for search engines.

Short Description: Drive targeted traffic through optimized keywords.

• Keyword ranking improvement
• Organic search traffic increase
• Click-through rate (CTR) from search results
• Keyword density and placement in content

3. On-Page SEO

KRA: Implement on-page SEO best practices to enhance website visibility.

Short Description: Optimize website elements for search engines.

• Page load speed optimization
• Meta tags optimization
• Internal linking strategy effectiveness
• Mobile-friendliness score improvement

4. Off-Page SEO and Link Building

KRA: Develop a robust off-page SEO strategy and acquire high-quality backlinks.

Short Description: Enhance website authority through quality link building.

• Number of referring domains
• Backlink quality (DA, PA)
• Social signals impact on rankings
• Link outreach success rate

5. Technical SEO

KRA: Audit and optimize technical aspects of the website for better search engine crawling and indexing.

Short Description: Ensure website is technically sound for SEO.

• Crawl error resolution
• XML sitemap health
• Robots.txt efficiency
• Schema markup implementation

6. Content Marketing

KRA: Develop and execute content marketing initiatives to increase brand visibility and reach.

Short Description: Drive brand awareness through content.

• Content shares and virality
• Email subscriber growth rate
• Lead generation from content
• Content ROI measurement

7. Local SEO Optimization

KRA: Optimize local search presence to attract geographically targeted audience.

Short Description: Improve local search visibility.

• Local search rankings improvement
• Google My Business listing performance
• Local citation consistency and accuracy
• Customer reviews and ratings

8. SEO Performance Tracking

KRA: Monitor and analyze SEO performance metrics to make data-driven decisions.

Short Description: Track and analyze SEO effectiveness.

• Organic traffic trends
• Keyword ranking changes
• Conversion rate from organic traffic
• SEO campaign ROI

9. Competitor Analysis

KRA: Conduct regular competitor analysis to identify opportunities and threats in the SEO landscape.

Short Description: Stay ahead by understanding competitor strategies.

• Competitor keyword ranking comparison
• Backlink gap analysis
• Content gap identification
• Competitor traffic analysis

10. SEO Reporting and Insights

KRA: Prepare comprehensive SEO reports with actionable insights for continuous improvement.

Short Description: Provide meaningful SEO performance reports.

• Monthly SEO progress reports
• Key performance trend analysis
• Recommendations for optimization
• Impact of SEO efforts on business goals