Digital Marketing For Fresher KRA/KPI

Key Responsibility Areas (KRA) & Key Performance Indicators (KPI)

1. Website Optimization

KRA: Enhancing website performance and user experience to drive traffic and conversions.

Short Description: Optimize website for SEO.

• 1. Organic traffic growth rate
• 2. Conversion rate optimization (CRO)
• 3. Average session duration
• 4. Bounce rate reduction

2. Content Marketing Strategy

KRA: Developing and executing content strategies to engage the target audience.

Short Description: Create engaging content.

• 1. Content engagement rate
• 2. Social shares and likes
• 3. Number of backlinks generated
• 4. Time spent on content pages

3. Social Media Management

KRA: Managing and growing social media presence for brand awareness and engagement.

Short Description: Enhance social media reach.

• 1. Follower growth rate
• 2. Engagement rate on social posts
• 3. Click-through rate (CTR) from social media
• 4. Social media referral traffic

4. Email Marketing Campaigns

KRA: Planning and executing email campaigns to nurture leads and drive conversions.

Short Description: Execute effective email campaigns.

• 1. Email open rate
• 2. Click-through rate (CTR) from emails
• 3. Conversion rate from email campaigns
• 4. Subscriber retention rate

5. Paid Advertising Management

KRA: Managing paid advertising campaigns to drive targeted traffic and ROI.

Short Description: Optimize paid ads.

• 1. Return on Ad Spend (ROAS)
• 2. Cost per Acquisition (CPA)
• 3. Ad click-through rate (CTR)
• 4. Conversion rate from paid ads

6. Analytics & Reporting

KRA: Analyzing data and providing insights to optimize digital marketing strategies.

Short Description: Data-driven decision-making.

• 1. Key performance indicator tracking
• 2. Campaign performance analysis
• 3. Return on Investment (ROI)
• 4. Marketing attribution modeling

7. Search Engine Marketing (SEM)

KRA: Managing SEM campaigns to increase visibility and drive conversions.

Short Description: Optimize SEM campaigns.

• 1. Ad position in search results
• 2. Click-through rate (CTR) for SEM ads
• 3. Conversion rate from SEM campaigns
• 4. Ad relevance score

8. Online Reputation Management

KRA: Monitoring and enhancing the online reputation of the brand.

Short Description: Manage brand reputation online.

• 1. Brand sentiment analysis
• 2. Online reviews and ratings improvement
• 3. Crisis response time
• 4. Brand mentions in online conversations

9. Marketing Automation

KRA: Implementing marketing automation tools to streamline processes and lead nurturing.

Short Description: Utilize marketing automation effectively.

• 1. Automation workflow efficiency
• 2. Lead scoring accuracy
• 3. Email personalization effectiveness
• 4. Increase in lead conversion rate through automation

10. Continuous Learning & Growth

KRA: Stay updated with digital marketing trends and tools for professional development.

Short Description: Continuous skill enhancement.

• 1. Participation in training programs or courses
• 2. Implementation of new strategies based on learning
• 3. Certifications acquired
• 4. Contribution to the team’s knowledge base