Key Responsibility Areas (KRAs) & Key Performance Indicators (KPIs) for Stylist
1. Content Creation and Curation
KRA: Responsible for creating and curating engaging and relevant content to attract and retain audience interest.
Short Description: Develop compelling content strategy.
- KPI 1: Monthly content calendar adherence.
- KPI 2: Engagement rate on content pieces.
- KPI 3: Organic traffic growth from content.
- KPI 4: Content quality score based on feedback.
2. Search Engine Optimization (SEO) Management
KRA: Optimizing website content and structure for improved search engine visibility and ranking.
Short Description: Enhance website SEO performance.
- KPI 1: Keyword ranking improvements.
- KPI 2: Organic search traffic growth.
- KPI 3: Backlink acquisition and quality.
- KPI 4: Site speed optimization metrics.
3. Social Media Management
KRA: Develop and execute social media strategies to increase brand visibility and engagement.
Short Description: Enhance social media presence.
- KPI 1: Follower growth rate on social platforms.
- KPI 2: Social media engagement metrics.
- KPI 3: Click-through rate from social to website.
- KPI 4: Social media referral traffic growth.
4. User Experience (UX) Enhancement
KRA: Improve website usability and user experience to increase visitor retention and conversion rates.
Short Description: Optimize website for better user experience.
- KPI 1: Bounce rate reduction.
- KPI 2: Average session duration increase.
- KPI 3: Conversion rate optimization metrics.
- KPI 4: Mobile responsiveness score.
5. Email Marketing Campaigns
KRA: Plan and execute targeted email campaigns to nurture leads and drive conversions.
Short Description: Enhance email marketing effectiveness.
- KPI 1: Email open rates and click-through rates.
- KPI 2: Conversion rate from email campaigns.
- KPI 3: Subscriber retention and growth rate.
- KPI 4: Email campaign ROI.
6. Performance Analysis and Reporting
KRA: Monitor and analyze key performance metrics to provide insights for continuous improvement.
Short Description: Enhance data-driven decision-making.
- KPI 1: Reporting accuracy and timeliness.
- KPI 2: Trend analysis for performance indicators.
- KPI 3: Actionable recommendations based on data.
- KPI 4: Implementation of insights for improvement.
7. Competitor Analysis and Benchmarking
KRA: Conduct regular competitor analysis to identify strengths, weaknesses, and opportunities for differentiation.
Short Description: Enhance competitive positioning.
- KPI 1: Competitor benchmarking reports.
- KPI 2: Identification of competitive threats and opportunities.
- KPI 3: Implementation of strategies based on analysis.
- KPI 4: Market share growth compared to competitors.
8. Brand Building and Awareness
KRA: Develop and implement brand building strategies to increase brand awareness and recognition.
Short Description: Enhance brand visibility and perception.
- KPI 1: Brand mentions and sentiment analysis.
- KPI 2: Brand recall and recognition surveys.
- KPI 3: Increase in brand-related search queries.
- KPI 4: Brand consistency across channels.
9. Lead Generation and Conversion
KRA: Implement lead generation strategies and optimize conversion paths for increased sales and revenue.
Short Description: Improve lead quality and conversion rates.
- KPI 1: Lead generation growth rate.
- KPI 2: Conversion rate optimization on key landing pages.
- KPI 3: Lead scoring accuracy and effectiveness.
- KPI 4: Sales pipeline velocity and conversion metrics.
10. Continuous Learning and Skill Development
KRA: Engage in continuous learning and skill development to stay updated with industry trends and best practices.
Short Description: Personal and professional growth.
- KPI 1: Participation in industry webinars and workshops.
- KPI 2: Skill acquisition and application in projects.
- KPI 3: Knowledge sharing within the team or organization.
- KPI 4: Implementation of new strategies based on learning outcomes.
